Ten strategies for the psychological manipulation of the media

1. Distraction
The basic element of social control is the strategy of distraction. The goal - to distract public attention from important issues to be solved by political and economic elites, with the help of technology, "flood" or "inundation" continuous distractions and insignificant information.
The strategy of distraction is important not to give citizens the opportunity to obtain important knowledge in the field of science, economics, psychology, neurobiology and cybernetics.

2. Create the problem - to offer a solution
This method is also called "problem-reaction-solution." Creates problems, "situation", produces a reaction of the public - that people have started to desire her decision. For example, to prevent the growth of urban violence, or arrange for bloody attacks that citizens have demanded the adoption of laws to strengthen security measures and policies restricting civil liberties.

3. The strategy of gradualism
To implement unpopular decisions, you just need to apply them gradually, drop by drop over the years. That's right were imposed radically new socioeconomic conditions (neoliberalism) in the 80s and 90s: limit the role of the state, privatization, precariousness, flexibility, mass unemployment, wages, which already does not provide a decent life. That is, all those changes, while introduction would cause a revolution.

4. The strategy of postponement
Another way to accept an unpopular decision is to present it as "painful and necessary" to achieve and at the moment the consent of citizens for their implementation in the future.

5. baby talk with the people
Most of the advertising that is aimed at the general public, use the language, arguments, symbols and, especially, intonations, designed for children. As if the audience is very small child or has mental retardation. Why? "If you refer to the addressee, if he had 12 years or less, according to the laws of perception is likely that it will respond or react uncritically - as a child"

6. More emotion than thought
Use the emotional aspect - is a classic technique for blocking the rational analysis and critical perception of individuals. In addition, the use of emotional factor allows you to open the door to the subconscious to bring back thoughts, desires, fears, fear, coercion or desired behaviors ...

7. Keep people in ignorance and mediocrity
Creating a dependent society incapable of understanding the technologies and methods of social control and oppression. "The quality of education provided by the lower classes of society, should be as lean and mediocrity to the gap of ignorance between lower and higher social classes remained and could not be overcome."

8. Encourage the mass carried away with mediocrity.
To introduce to the masses the idea that it is fashionable to be stupid, vulgar and rude ...

9. Strengthen guilt
Make it so that individuals believed that they are to blame for their misfortunes and failures due to lack of intelligence, ability or effort. Thus, instead of rebel against the existing system, individuals feel helpless engaged samoedstvom. This leads to a depressive state, it contributes effectively to curb human actions.

10. Be aware of the people more than they currently
Over the past 50 years, scientific advances have led to the rapid growth of the knowledge gap between the bulk of the society and those who belong to the ruling elites, or used by them. Thanks to biology, neurobiology and applied psychology, the "system" uses advanced knowledge of the human being, physically or psychologically. This means that in most cases, the "system" has more control and more power over individuals than individuals on themselves.

The organization "secret" bus tours.

Suitable for: drivers, knowledgeable city
Resources: given in the article
Capital cost: the equivalent of the cost of the quality of imported buses + appropriate equipment

Leading positions in the ranking of profitable activities has always occupied and will occupy the entertainment business - a man always looking for entertainment. Tourism does not yield entertainment, due to the constant human desire for the new and the unknown. Every person likes to travel, meet new ones. The combination of tourism and entertainment is a very profitable commercial enterprise. Proof of this are available, while only abroad, "secret" bus tour.

What a sense of mystery?

Perhaps everybody knows the work of traditional travel agencies. So, the customer selects the optimal route for yourself, then orders a trip to a certain place, after which the employees of the tourist agency reported traveler exact time, cost and route.

Completely different is the case with the "random" bus tours. By choosing such a trip, the customer is informed only about the departure time, duration of tours, number of seats and cost. The traveler has no idea where he was going to take and that it will show. It is this uncertainty is the main "chip" provided services of this kind. Thus, the focus is on the eternal desire of humanity to the whole mystery, the new and the unknown. Due to come to know the will of mystery and suspense were open countries and continents, to master space, explored the depths of the sea, made scientific discoveries. In the "secret" tour bus person pushes all the same passion for the new and the unknown.

Principle of operation

In his arsenal is necessary to have a huge variety of routes. The ideal option would be a constant change of ways of movement. Usually, the development of a new route takes several days. Optimum will arrange trips twice or three times a week, of course, each time a completely new route. Such an approach to provide you with the opportunity to think about new and even more interesting excursion routes to clients. The main thing to keep secret from the client route and destination of the trip.

Organizing routes need to pay close attention to a lot of different parts. For visitors and leisure travelers alike will be interested in almost everything from local parks to fountains, lakes and rivers. It is appropriate to be fishing in the ponds and a trip to the mountains. No less interesting to visit the local galleries and museums. Of course, we should not focus solely on traditional tours (mountains, forests, museums, parks), the soul will fall vacationers visiting notable places of the city, which are associated with interesting myths, stories, rumors.

To organize bus excursions, the following components. So, first of all, you need a proper bus, the ideal option would be foreign, equipped with comfortable seats, air conditioning, etc. The drivers, tour guides and well developed routes. You will also need equipment, if provided for mushroom picking or fishing. Advertising services provided on the back of the bus can be by placing on it the image and contact details.

   Business idea: to produce granulated feed

According to Irina Vasilyeva, today claimed dry granulation, as in wet - must also produce semi-finished drying. "Many manufacturers of animal feed, in principle, do not want to mess with wet granulation, although often it is after steaming the easiest way to get valuable fodder fines 0 2 ... 2.5 mm, - says the expert. - However, in the production of feed must take into account the ability of components to the granulation. For example, bran, grass meal and sugar beet pulp have a poor performance on the compression and form stable granules, and wheat, rye, corn, on the contrary, granulated fine "

Farmer fancier Olga Lavrova Offline Ptitsa.ru, in particular giving the following advice: "Of great importance are binding agents that are administered to increase pellet strength and to reduce energy consumption. As such agents used are often liquid products, such as fat, hydrolyzed, molasses and powder - bentonites. Some of these substances increase the nutritional value of feed (oil, molasses), animal feed enriched in trace elements (bentonite). "

In other words, first of all it depends on the formulation of feed choice of a pelletizing equipment and technology. However, there are some technical details. "Presses with horizontal rotary die - says Sergei mechanic cord from the company" Repair & Service "- basically good machines, but their disadvantage is uneven load on the working surface of the matrix. As a result, uneven wear of the matrix and rollers. But with a vertical rotating array of such there is no shortage. " The dimensions of the granules depend on the animal feed matrix hole diameter, and the length is governed by the position of the blades.

By Senka and cap
To start in this business, it is important to determine the equipment. Olga Lavrova explains that today the cost of Chinese granulator 15 kW / h and a capacity of up to 480 kg costs about 235 thousand rubles. It is understood that, for example, German equipment better, but it has a higher value. However, there are affordable phones in Russia.

With this position and agree Sergei cord. According to him, the Russian foreign technique is preferable because both safer and more maintainable. "Well proven mini-factories" Dose "- says the mechanic. - The composition of the feed enters zavodika Corn-crusher, screw mixer, overall weight-metering device, as well as remote management of the complex. "

Entrepreneur of the Rostov region Vlad Koroviev suggests that in this business it is important to have guaranteed sales to the entrance to the business did not false start. "I know in my district virtually all farmers, so all pre-traveled and asked what animal feed and how much they buy. The children shared information. The rest was a matter of technique. I advise you, do not be lazy and get a clientele in advance. "

Reference consumer
In this business it is important to identify and to the formulation of feed. For example, fur farming and rabbit feed includes 10 components, including non-food fish flour and yeast hydrolysis. But the feed-concentrate for adult rabbits in its composition has barley, oats, wheat bran, oil cake, sunflower meal, as well as chalk and table salt.

However, you can earn not only in agriculture. So forumchanin Billtrade wrote in his blog: "The theme is good for business, good money in Europe earn on granulators, which is packed with 70 grams and are sold at the zoo visitors, who want to feed the animals. And the money is earned, and the animals fed. " A review of various forums, this business belongs to the sought-after entrepreneurship as granulated feed has an impressive assortment of recipes.

             Production of plastic pipes

The market for the production of plastic pipes in Russia today is very scale. This is primarily due to the relatively simple method of production, and secondly with the growing demand for this type of product. Application of plastic pipes is very wide: it and sewerage infrastructure, heating system, and conduct gas and water. Also plastic pipes are used in the creation of a floor heating.

The breadth of the application of this product is due to their material production. Thus, the plastic is durable, corrosion resistant, easily withstand temperatures up to 200 degrees, does not oxidize water pipes are not themselves exposed to limescale, use a period of up to 50 years of work, plus they are lighter and easier to strip, as Maintain a good strain.

Existing market manufacturers are constantly improve production technology, thereby expanding the range of products. I must say that now there is a fairly high level of competition among manufacturers. Therefore, if you stay at this business should be from the first moments of activity to produce the highest quality product at the most reasonable price for the consumer.

Technology of production of plastic pipes

The raw material for the production of pipes are polymers of high pressure, as well as in some cases the polymers are low-pressure, polybutene, polypropylene, polyvinyl chloride is also used et al. Production of pipes - is the most environmentally friendly process. It happens all the extrusion, in other words, the pipe, in the literal sense of the word, squeezed out of the softened plastic through specialized equipment, called an extruder. Now manufacturers of machines for the production of pipes supplying some of their species.

It:

- Screw - basically like a meat grinder or juicer;
- Besshnekovye - where the foundation for the production of pipes carries the disk of the equipment. It is usually used when the tubes are made from composite materials;
- Combinatorial - combines the performance of the auger and besshnekovogo, ie disk.

Special distribution have screw extruders. They in turn are divided into High-low single-stage and on specialized and universal, as well as on single or twin screw. You can select a separate group extruders equipped with degassing and heat chamber devoid of it. This is only a small part of the varieties of machine tools for the production of plastic pipes.

Manufacturers each year improve their machines, supplementing them with new features and enhancements. So list the complete list with the entire set of characteristics is quite difficult.

In general plastic pipe manufacturing process can be described as follows. The granulated feedstock is placed in a special hopper of an extruder, where as a result of high temperature liquefied plastic. Then the plastic mass is extruded through a forming head which defines the basic characteristics of the future tube. The next step in the resulting preform stretch towing vehicle, where it is the primary cooling and under high pressure, it becomes a ready form. At the last stage, the cutting and twisting pipes in the bay, or their stacking.

Raw materials for production

Industrial production line of plastic pipes in addition to the basic equipment of the extruder, has available a machine for cutting, as a system of feed, bath for cooling and calibration, high-mixer, pulling device, a vacuum machine molding and Receiver Drive producing pipe-laying in piles.

As a rule, the performance of the enterprise for the production of pipes is determined by the size of the products. Thus, when the pipe diameter 20-25 produced an average of 80 kg per hour tube, when the tube diameter of 32 to 50 - 100 kg per hour, with a diameter in excess of 63 - 130 kg per hour. Over time, one production line pipe allows you to get about 1 km of plastic pipes. Each line is quite unique and allows the manufacturer to make an order for equipment that is focused on your business. The minimum cost of a production line starts with 400 thousand. Rubles.

Speaking of raw materials, it should be noted that at the time of purchase is necessary to monitor its quality and shelf life. In this context, polypropylene and polyethylene are also a good choice of material because They have absolutely unlimited shelf life. The best raw material is considered to be a copolymer of polypropylene and its market value varies from 50 to 70 rubles per 1 kg of pellets.

Widespread use of a low-pressure polyethylene, and, first of all it is due to its low cost - 40 rubles per kg. A good practice to purchase raw materials from one plant, it can reduce the cost and time for the conversion and migration tools, as well as producing the same quality of the pipe. Thus, a polyethylene plant may be different from other polyethylene effect differing production technologies.

Recommendations regarding the selection of staff and premises

The room, which will be made of plastic tubes must have the following set of characteristics: to be a good approach to the storerooms, respectively, the warehouse itself, the shop with an area of ​​not less than 40 square meters. m. (optimally up to 200 square meters), as room must be equipped with a bathroom and located in the industrial zone of the city.

To serve one production line on average, need no more than 3 people. The same should be hired equipment operators, technicians and laborers. The level of wages for employees You are free to establish themselves, but keep in mind that good technology is not going to work for wages below 50 thousand. Rubles.

Demands

Start of production is associated with large paperwork. You will need to get permission from the fire inspection, service gas, sanitary and epidemiological station, Gosnadzorohrantruda from local authorities and others. In our country, this is probably one of the most difficult stages. It is very important, bumping into obstacles of bureaucracy, do not give up.

In accordance with GOST 18599-2001, the following conditions of storage and transportation of plastic pipes. In accordance with the products authorized to carry absolutely any kind of transport in covered freight wagons or the car body. Also the pipes must be protected from dust and various external effects, they must be sealed with a plug, and properly packaged.

The volume and weight of the wound into a coil pipes must not exceed 1.25 tons, the length of the stacking tubes should not be more than 5.5 meters.

When storing pipes in stock, they should be protected from direct sunlight, high temperatures and in a horizontal position. When storing pipes more than 2 months, the height of the stack should not be more than 2 meters. When storing pipes less than 2 months the height can reach up to 2 meters. The total duration of storage of the pipes should not exceed 12 months, a minimum shelf life of the pipe, according to the law, can not be less than 2 years from the date of manufacture.

Sale of goods

Start of production can start themselves with a minimum of 8-9 million rubles. And it provided, that will not be purchased new and used equipment and the volume of 100 tons of raw materials. Plus, in this start-up capital has just laid the salary for the first six months of work and room rental for the same period. For sufficiently large investments this business has a high degree of return. So, you go on the net profit after a maximum of 2 years. On average, these manufacturers are paying off equipment for 1.5 years.

Speaking of profitability can be argued that today, because of the high level of competition, it is not stable and has spread from 2 to 20%.

The final price for the goods is enough biodiversity and to a greater extent depends on the characteristics of the pipe. For example, a pipe having a diameter of 63 mm on average costs about 90 rubles per pog.m. and pipe diameter of 800 mm on the market sold for 14 thousand. Rubles. With the implementation of the product must be guided by the original area of ​​application of plastic pipes. They were described above. It would be good to establish contacts with regional firms making the installation of pipes, they will provide you with regular orders for their needs. Plus, do not pass by the large and small household hardware store.

How to open a store household chemicals: earn shampoos and powders

The modern housewife uses in everyday life a whole arsenal of various chemical products, and many of these are essentials. Manufacturers do not tire to invent new formulas and create more versatile and highly specialized products. A variety of household products is impressive: washing, cleaning, disinfecting, hygiene, washing. Demand for them is always there, and it is not subject to seasonal fluctuations. Therefore, shops, offering a good range of household and cosmetic products, are never left without customers. How to open a store household chemicals, and whether there is in this sense when there are so many competitors?
Why household chemicals?
Commercial household cleaning has many advantages due to the nature of the product itself:
household chemicals out quickly, so each family gets the necessary funds on average 1-2 times per month;
Chemistry - goods with a long shelf life and does not require any special storage conditions;
You can choose any size of trade, from the economic to the Market mobile shops;
average unit price is low, which allows a large range of products to buy.
At the same time the level of competition in this area can become a limiting factor in the implementation of the idea of ​​opening a store household goods. Household chemicals can be purchased in many retail outlets, primarily concerned hyper- and supermarkets. They are usually represented by a good selection of products. But the Department of Household customers usually drop during the purchase of products. Especially to go to the supermarket to buy dish detergent, not very convenient.
But in a specialty store selling household chemicals and cosmetics you can quickly find everything you need and choose a product of even more rich assortment. Such convenience stores usually belong to national or large regional networks have greater opportunities to work with wholesale product suppliers.
To compete with the big players is difficult, but possible. There will always be a place, not yet "captured" networker. In addition, it is impossible to imagine a single store products once all brands, of which the market is vast. That's the theme for reflection beginning entrepreneur.

The room and the staff

The room is better to choose a shop in a densely populated area, good passing place. Optimal area - 100 square meters, but you can lower (depending on the variety and size of the planned trade). In walking distance should not be the outlets of strong competitors.
The room should be allocated sales area, storage and service rooms. If the sale will take place over the counter, it can be a small room. For an open trade needs space to comfortably position the shelves and display cases and provide free access to them. Both formats can be successfully combined.
Self comfortable for the buyer and considerably increases sales as compared with trade over the counter. However, there is also a dark side - theft. To prevent this disaster, will have to invest in additional hardware (magnetic frame) and hire more employees (sellers, security guards).
Number of merchants depends on the floor space and forms of trafficking: 1 seller at the counter, 2 - 3 consultants in the sales area - this is the minimum for the combined size of the store. The seller is required a good knowledge of the range, the ability to consult the buyer. Consultants should be directly interested in the higher level of sales, so for them it is advisable to install a small fixed salary and the bonus part, depending on the results. On staff salaries overfill the amount of 100 thousand rubles.
Equipment & Products
Hardware store consists of counters, cabinets and shelving. Behind the counter is arranged cash area (buy 1 - 2 cash register). The trading floor mounted racks: the walls and the island (in the middle of the room). Racks must be located from each other at a comfortable distance for buyers. It should be put at the entrance to the basket for shopping. Hardware store area of ​​100 square meters will cost approximately 150 - 200 thousand rubles.
In the supermarket you need to provide the cell, so that customers can leave their belongings in them.
Display of goods on the shelves and display cases made in accordance with the recommendations of merchandisers. Proper layout helps customers make the right choice and increases sales.
Of course, it is necessary to provide its customers a wide choice of products of different brands. Procurement of goods - the main item of expenditure of the store.
The main products - household chemistry (cleaning, washing-up liquid and a variety of surfaces, detergents and conditioners), hygiene (body and hair, oral, shaving kit). In addition - cosmetics and perfumery average price category (mass-market), other goods (manicure, bath accessories, hair accessories and other small things). Only 5 - 10 thousand. Items.
The cost of filling the store of goods amounted to 1 mln. Rubles.
Purchasing products need only from official suppliers. All funds must be certified, good quality and normal shelf life.
Surcharge for various categories of products from 10 to 50%. To compete with the networks that have the ability to purchase products at a discount, your mark-up should be small. You can from time to time hold shares by providing discounts on some goods due to a slight increase in prices for others.
Making and Accounting
Even before the enter into a lease for the premises, the business is necessary to issue. For retailers fit registration as an individual entrepreneur.
If your region is provided UTII for this type of activity, you can save money on bookkeeping: accounting for "vmenenke" third party is inexpensive.
Licensing Commerce household cleaning products is not required.
Opening of a store
Home shop you must be accompanied by a small advertising campaign: to hang a bright sign, banner, decorate the shop window, make festive decorations input hire promoters to hand out flyers.
To maintain customer interest will help you to attractive commodity prices, market shares (Lottery, distribution of loyalty cards, gifts to buy, and other pleasant activities for customers).
If you can find the best location and competently organize the work of the shop, then in six months you will be able to receive a monthly income of about 150 - 200 thousand. Rub.
Expect a full recoupment should be no earlier than one year after the opening of the store.

7 ways to develop the habit of acting

1. Do not wait for ideal conditions

If you wait until all the conditions will be perfect, you probably never will begin to act. There will always be something that will bother you. Either the appointment is not the time or the market fell, or too much competition. In the real world there is no perfect time to start a business. You must begin to act and solve problems. The best time was last year. Second chance - right now.

2. Be a man of action

Train in performing actions, and not razdumyvaniya them. Do you want to start to play sports? It is necessary to put in place the Chief? Do it today. The longer is the idea you have in mind, the weaker it becomes. A few days later the details begin to blur. A week later you forget your thought. Becoming a man of action, you will be able to do more and to stimulate new ideas.

3. Remember that ideas alone do not bring success

Ideas are important, but they gain value only when they are implemented. One idea is realized dozen brilliant ideas that are just waiting in the wings. If you have an idea that you really believe in, do something. As long as you do not accept the cause - will not go anywhere.

4. Use action to ward off fear

Have you noticed that the most difficult part in public performances - waiting for your turn? Even professional speakers and actors feel the excitement before the show. As soon as they start talking, excitement disappears. Action - a way to ward off the fear best. The hardest thing to act for the first time. As a start, you get confidence and it becomes easier and easier. Eliminate the fear began to operate, and build on the success of confidence.

5. Automatically start your creative mechanism

One of the worst misconceptions concerning the creative process - it turns out to work when there is inspiration. If you wait for inspiration does not fall on your head, you will be working very rarely and at long intervals. Instead of waiting, the mechanism automatically run your creativity. If you need to write something, sit down and write! Hold the handle. Present the all you can. Simply by performing the familiar motion, you send your brain in the right direction.

6. Live in the present

Focus on what you can do at the moment. Do not worry about that, that you should have done a week ago, or what you will do tomorrow. The only time that you can change - now. You will be a lot to think about yesterday and tomorrow - will not get anywhere.

7. Immediately get to work

Usually people like to talk, small talk is included even in the practice of business meetings. The same happens with those who work alone. How often do you check your mailbox and RSS-reader, before taking up the serious work? These distractions will cost you dearly if you do not learn how to avoid them and get to work immediately. Becoming those who immediately goes to work, you will find a new source of productivity, and other people will see you as a leader.

You have to be very organized person to take up the case on their own, without a command from above. Perhaps this is why an initiative - it is a property that is so eager to get the managers in all companies. Do not miss the initiative. When you come to a good idea, start implementing it without a decree from above. When people see how serious you are about the activities, they will mark you. Those who sit at the top, no one says you have to do.

8 important areas of self-development

Save on the wall to keep to the right course of development!

1). Learn basic financial literacy.
Apply the rules of life with money. Learn how to build their business and manage money.
First of all take a moment to read the following books:
- Robert Kiyosaki's "Rich Dad, Poor Dad";
- Yuri Moroz "Business. Allowance for geniuses ";
- Robert Allen "Multiple sources of income."

2). Learn to think.
There are special techniques of thinking. To learn they can be on the books:
- Edward de Bono;
- And the theory of inventive problem solving (TRIZ).

3). Find out how the human memory.
Take on arming Vladimir Kozarenko book "Textbook of mnemonics." If you have children, they will become honors in school, simply applying memory techniques.

4). Learn how to read quickly.
One month of training on the book by Oleg Andreev, "Learn to read quickly" and you will read is 2 times faster.

5). Learn basic typing skills.
Takes 2 weeks to 15 minutes a day with the program of Stamina. And you can impress your friends by typing blindly. And most importantly, save yourself some time in the future typing.

6). Manage your dreams.
Learn how to control dreams, you open access to their creative abilities. Complete course "Lucid dreaming 7 days" or read a book on dreams. Lucid dreams - a thrilling adventure, they are 3D movies with your personal participation.

7) Learn the laws of success.
Successful people know something that others do not know. There are secrets to success, using which you can achieve the desired. The most complete collection of materials about the success of work compiled in the book "The Magic of success."

8) Work through emotions. Manage your energy.
The most important stage of development. It unrealized emotions create an obstacle to self-development.