How to open a store household chemicals: earn shampoos and powders
The modern housewife uses in everyday life a whole arsenal of various chemical products, and many of these are essentials. Manufacturers do not tire to invent new formulas and create more versatile and highly specialized products. A variety of household products is impressive: washing, cleaning, disinfecting, hygiene, washing. Demand for them is always there, and it is not subject to seasonal fluctuations. Therefore, shops, offering a good range of household and cosmetic products, are never left without customers. How to open a store household chemicals, and whether there is in this sense when there are so many competitors?
Why household chemicals?
Commercial household cleaning has many advantages due to the nature of the product itself:
household chemicals out quickly, so each family gets the necessary funds on average 1-2 times per month;
Chemistry - goods with a long shelf life and does not require any special storage conditions;
You can choose any size of trade, from the economic to the Market mobile shops;
average unit price is low, which allows a large range of products to buy.
At the same time the level of competition in this area can become a limiting factor in the implementation of the idea of opening a store household goods. Household chemicals can be purchased in many retail outlets, primarily concerned hyper- and supermarkets. They are usually represented by a good selection of products. But the Department of Household customers usually drop during the purchase of products. Especially to go to the supermarket to buy dish detergent, not very convenient.
But in a specialty store selling household chemicals and cosmetics you can quickly find everything you need and choose a product of even more rich assortment. Such convenience stores usually belong to national or large regional networks have greater opportunities to work with wholesale product suppliers.
To compete with the big players is difficult, but possible. There will always be a place, not yet "captured" networker. In addition, it is impossible to imagine a single store products once all brands, of which the market is vast. That's the theme for reflection beginning entrepreneur.
The room and the staff
The room is better to choose a shop in a densely populated area, good passing place. Optimal area - 100 square meters, but you can lower (depending on the variety and size of the planned trade). In walking distance should not be the outlets of strong competitors.
The room should be allocated sales area, storage and service rooms. If the sale will take place over the counter, it can be a small room. For an open trade needs space to comfortably position the shelves and display cases and provide free access to them. Both formats can be successfully combined.
Self comfortable for the buyer and considerably increases sales as compared with trade over the counter. However, there is also a dark side - theft. To prevent this disaster, will have to invest in additional hardware (magnetic frame) and hire more employees (sellers, security guards).
Number of merchants depends on the floor space and forms of trafficking: 1 seller at the counter, 2 - 3 consultants in the sales area - this is the minimum for the combined size of the store. The seller is required a good knowledge of the range, the ability to consult the buyer. Consultants should be directly interested in the higher level of sales, so for them it is advisable to install a small fixed salary and the bonus part, depending on the results. On staff salaries overfill the amount of 100 thousand rubles.
Equipment & Products
Hardware store consists of counters, cabinets and shelving. Behind the counter is arranged cash area (buy 1 - 2 cash register). The trading floor mounted racks: the walls and the island (in the middle of the room). Racks must be located from each other at a comfortable distance for buyers. It should be put at the entrance to the basket for shopping. Hardware store area of 100 square meters will cost approximately 150 - 200 thousand rubles.
In the supermarket you need to provide the cell, so that customers can leave their belongings in them.
Display of goods on the shelves and display cases made in accordance with the recommendations of merchandisers. Proper layout helps customers make the right choice and increases sales.
Of course, it is necessary to provide its customers a wide choice of products of different brands. Procurement of goods - the main item of expenditure of the store.
The main products - household chemistry (cleaning, washing-up liquid and a variety of surfaces, detergents and conditioners), hygiene (body and hair, oral, shaving kit). In addition - cosmetics and perfumery average price category (mass-market), other goods (manicure, bath accessories, hair accessories and other small things). Only 5 - 10 thousand. Items.
The cost of filling the store of goods amounted to 1 mln. Rubles.
Purchasing products need only from official suppliers. All funds must be certified, good quality and normal shelf life.
Surcharge for various categories of products from 10 to 50%. To compete with the networks that have the ability to purchase products at a discount, your mark-up should be small. You can from time to time hold shares by providing discounts on some goods due to a slight increase in prices for others.
Making and Accounting
Even before the enter into a lease for the premises, the business is necessary to issue. For retailers fit registration as an individual entrepreneur.
If your region is provided UTII for this type of activity, you can save money on bookkeeping: accounting for "vmenenke" third party is inexpensive.
Licensing Commerce household cleaning products is not required.
Opening of a store
Home shop you must be accompanied by a small advertising campaign: to hang a bright sign, banner, decorate the shop window, make festive decorations input hire promoters to hand out flyers.
To maintain customer interest will help you to attractive commodity prices, market shares (Lottery, distribution of loyalty cards, gifts to buy, and other pleasant activities for customers).
If you can find the best location and competently organize the work of the shop, then in six months you will be able to receive a monthly income of about 150 - 200 thousand. Rub.
Expect a full recoupment should be no earlier than one year after the opening of the store.
The modern housewife uses in everyday life a whole arsenal of various chemical products, and many of these are essentials. Manufacturers do not tire to invent new formulas and create more versatile and highly specialized products. A variety of household products is impressive: washing, cleaning, disinfecting, hygiene, washing. Demand for them is always there, and it is not subject to seasonal fluctuations. Therefore, shops, offering a good range of household and cosmetic products, are never left without customers. How to open a store household chemicals, and whether there is in this sense when there are so many competitors?
Why household chemicals?
Commercial household cleaning has many advantages due to the nature of the product itself:
household chemicals out quickly, so each family gets the necessary funds on average 1-2 times per month;
Chemistry - goods with a long shelf life and does not require any special storage conditions;
You can choose any size of trade, from the economic to the Market mobile shops;
average unit price is low, which allows a large range of products to buy.
At the same time the level of competition in this area can become a limiting factor in the implementation of the idea of opening a store household goods. Household chemicals can be purchased in many retail outlets, primarily concerned hyper- and supermarkets. They are usually represented by a good selection of products. But the Department of Household customers usually drop during the purchase of products. Especially to go to the supermarket to buy dish detergent, not very convenient.
But in a specialty store selling household chemicals and cosmetics you can quickly find everything you need and choose a product of even more rich assortment. Such convenience stores usually belong to national or large regional networks have greater opportunities to work with wholesale product suppliers.
To compete with the big players is difficult, but possible. There will always be a place, not yet "captured" networker. In addition, it is impossible to imagine a single store products once all brands, of which the market is vast. That's the theme for reflection beginning entrepreneur.
The room and the staff
The room is better to choose a shop in a densely populated area, good passing place. Optimal area - 100 square meters, but you can lower (depending on the variety and size of the planned trade). In walking distance should not be the outlets of strong competitors.
The room should be allocated sales area, storage and service rooms. If the sale will take place over the counter, it can be a small room. For an open trade needs space to comfortably position the shelves and display cases and provide free access to them. Both formats can be successfully combined.
Self comfortable for the buyer and considerably increases sales as compared with trade over the counter. However, there is also a dark side - theft. To prevent this disaster, will have to invest in additional hardware (magnetic frame) and hire more employees (sellers, security guards).
Number of merchants depends on the floor space and forms of trafficking: 1 seller at the counter, 2 - 3 consultants in the sales area - this is the minimum for the combined size of the store. The seller is required a good knowledge of the range, the ability to consult the buyer. Consultants should be directly interested in the higher level of sales, so for them it is advisable to install a small fixed salary and the bonus part, depending on the results. On staff salaries overfill the amount of 100 thousand rubles.
Equipment & Products
Hardware store consists of counters, cabinets and shelving. Behind the counter is arranged cash area (buy 1 - 2 cash register). The trading floor mounted racks: the walls and the island (in the middle of the room). Racks must be located from each other at a comfortable distance for buyers. It should be put at the entrance to the basket for shopping. Hardware store area of 100 square meters will cost approximately 150 - 200 thousand rubles.
In the supermarket you need to provide the cell, so that customers can leave their belongings in them.
Display of goods on the shelves and display cases made in accordance with the recommendations of merchandisers. Proper layout helps customers make the right choice and increases sales.
Of course, it is necessary to provide its customers a wide choice of products of different brands. Procurement of goods - the main item of expenditure of the store.
The main products - household chemistry (cleaning, washing-up liquid and a variety of surfaces, detergents and conditioners), hygiene (body and hair, oral, shaving kit). In addition - cosmetics and perfumery average price category (mass-market), other goods (manicure, bath accessories, hair accessories and other small things). Only 5 - 10 thousand. Items.
The cost of filling the store of goods amounted to 1 mln. Rubles.
Purchasing products need only from official suppliers. All funds must be certified, good quality and normal shelf life.
Surcharge for various categories of products from 10 to 50%. To compete with the networks that have the ability to purchase products at a discount, your mark-up should be small. You can from time to time hold shares by providing discounts on some goods due to a slight increase in prices for others.
Making and Accounting
Even before the enter into a lease for the premises, the business is necessary to issue. For retailers fit registration as an individual entrepreneur.
If your region is provided UTII for this type of activity, you can save money on bookkeeping: accounting for "vmenenke" third party is inexpensive.
Licensing Commerce household cleaning products is not required.
Opening of a store
Home shop you must be accompanied by a small advertising campaign: to hang a bright sign, banner, decorate the shop window, make festive decorations input hire promoters to hand out flyers.
To maintain customer interest will help you to attractive commodity prices, market shares (Lottery, distribution of loyalty cards, gifts to buy, and other pleasant activities for customers).
If you can find the best location and competently organize the work of the shop, then in six months you will be able to receive a monthly income of about 150 - 200 thousand. Rub.
Expect a full recoupment should be no earlier than one year after the opening of the store.
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