вторник, 17 ноября 2015 г.

"Stress resistance" 10 ways to not go crazy at work


1. Do not try to control everything

Stress begins when in certain circumstances demand that you impose exceed your ability to control them. The more in control you have, the less you are tense, and vice versa. Use the "internal control lever" to stop feeling like a victim of circumstances and to manage any situation. To do this, you will be required some effort to realize his first spontaneous reaction to what is happening, and to switch to make informed and targeted decisions.

Any problem consists of 50% of the factors that we can control, and the other 50% are beyond our control. That transcends you, draws you like a magnet attracts metal. However, getting stuck on the factors that you can not control, you will automatically configure itself to stress and once again find yourself in a vicious circle, out of which not see. Remember that when you are caught in the grip of stress, you need only to concentrate on what is in your power to fix it. The feeling that you are able to control something that increases your ability to handle stress. In fact, even a one-minute visualization of how you change things for the better, will fill you with positive emotions and reduce fear.

2. Think of the problem as a temporary phenomenon

It is much easier to maintain stability under stress, if you treat the problems as temporary difficulties, which eventually resolved. In other words: "The problem will be resolved quickly. It only affects one particular situation, and not on the rest of my life. I can handle it". This view of the situation will become your vaccine feeling of helplessness and depression. Even if the changes are constant, you can adapt to them the main thing - to take them as a process of development, during which the current confusion and chaos in the end will give you new opportunities.

People who are well-adapted to the changes that can be called realistic optimists. How to become so?

Switch to the "industrialized". People tend to two types of thinking. "Fixed mindset" - when they rely only on their own knowledge, and everything that goes beyond that, seen as a misconception. And "industrialized" - when they see learning as a process and, therefore, are not afraid to make mistakes and thus acquire new experience.

3. Step back

If you can not see the lumen, and nothing has changed for the better, even if to achieve modest results you have to apply a super-it's time to step back a bit from the situation. This may be the optimal output in many cases, when your company is changing and you have a little time to accept the current terms; when you have to deal with difficult communicating colleagues or business partners, but you are not in a position to dictate its terms. Applying the principle of "reasonable detachment" in practice, you, on the one hand, involved in the process and contribute, on the other hand, you are emotionally abstract from any outcome of your efforts. Participate only in those battles that are worth your time and energy. Draw a line: a negative effect, you can bravely take and what is not? Remember that you have to stay on the "healthy side" features.

4. Learn how to "turn off"

Your nervous system determines your natural reaction to stress, and consists of a button "on" button and the "off", which ideally should work in tandem. Button "on" - the sympathetic nervous system (SNS). It energizes and helps to focus on the issue. It responds to external stimuli such as e-mail or voice of your head. It turns on automatically every time you need energy supply. The button "off" - the parasympathetic nervous system (PNS).

It controls all the basic functions of the body at rest, including breathing, heart rate and sleep cycles. While the SNA includes your stress-realizing system, PNS it off. You must learn to activate a targeted PNC.

For the development of endurance athletes use interval training, among which are the periods of restoration and replenishment of energy. This so-called model of "intensive physical exercise / recreation." Indicate periods for themselves "on" and "off" in the schedule of the day. To restore, select classes that you relax, or classes that fill you with energy. The best option - to alternate them.

5. Breathe correctly

There are many ways to press the button "off". Such techniques as breathing exercises and meditation, have gained popularity because they do not require special conditions and they can easily resort directly at the workplace. According to neuroscientist Sony Sequeira, slowing breathing or deliberately handling it, you break the automatic breathing patterns and subconscious emotional patterns that are based on them.

For example, you can do the exercise "breathing in three stages," several times a day to reduce the activity of the SNA. Breathe in through your nose, hold your breath, exhale through the nose - all to equal the score (for example, five schёtov inhale, holding your breath for five schёtov and exhale for five schёtov). Connect the tips of the fingers of both hands to balance the right and left hemispheres. The duration of exercise - three minutes, one to two times a day or in case of overload. For better results, you can do the exercise on a daily basis and to increase its duration to 7-11 minutes.

6. Prioritize

The best way to keep your internal work schedule under control - is to try to have all your thoughts in one direction. This phenomenon is known as the line of thinking. Imagine the results you want to achieve, and then think, feel and act for the sake of his achievements. When you are clear about your purpose, it helps you focus on the circumstances to which you are able to influence.

It is very important to teach the brain to direct your attention only to the incoming stimulus that is most relevant to your priorities, filtering out all the minor.

7. Delegate

Look for opportunities to delegate functions and tasks. It's like juggling. It is necessary to distinguish between glass and rubber balls: attention should be given a glass balls and rubber balls are not scared to drop or pass it to someone else. If you can not delegate responsibility for the reason that there are no people around you who can do the necessary work, go to "your half way." Make it so that employees who do not show the proper result, were able to express themselves. On the other hand, if they have no progress, and do not hesitate to find someone who will perform the task better. A significant portion of the stress caused by the fact that we put up with low skills or avoid direct discussion of poor results in an attempt to preserve the "diplomacy".

8. The right to say "no"

Here are some tips on how to say "no" without feeling remorse. Be straightforward - conveyed to the interlocutor clearly and understand why you can not meet his request at all or within the established deadlines. Ask for more time, or replay the job. Change its expectations! I sincerely share his feelings: "When you first asked me about it, I took the task with enthusiasm, as [...], but then I thought about all the good" or "I'm sorry, but I can not help you ...." If you now especially difficult, you can "shift the blame" on the other: "I promised (my husband, son, etc.) that I will have dinner at home at least three times a week." Answer "no" to a certain request, but try to keep the opportunity in this relationship in the future. Suggest to do what you really able to do, even if your proposal differs from the original request. Also, do not forget to ask how things are going, the next time you meet that person.

9. Less distracted

You always someone distracting and would detract from the job - it's inevitable. Nevertheless Take your time, energy and attention as a valuable and non-renewable resources that should be protected. The work of the majority of office workers on average dropping off 7 times per hour - about 56 times a day. As a result, we spend 2.1 hours a day on the distractions. Perhaps you think that because you distract others, and they should stop doing it. You sincerely hope that they will read your mind and guess yourself what you think of them when they distract you!

You have to be thoughtful and rigorous criteria, what the situation deserves your immediate attention. If you really want to avoid distractions, the easiest way to disable notifications of new messages or answer the phone. In addition, you can "make them into my schedule," so that you can control the time when others want you something to distract. For example, plan regular meetings with colleagues, if further work will depend on your feedback. Select "Backup (buffer) time," when you will be able to solve unexpected problems, or devote time feedback. Clearly set when you are available to others, and when not.

10. Respect sleep

Some of you have trouble sleeping. This occurs because the SNA is constantly on edge. The blue light from the computer screen blocks melatonin - and it comes to bite you. To transition from "the included" state to the "off" was not so sharp, it is necessary to develop a complex for the preparation of the body for sleep. Start 15-30 minutes before going to bed. If possible, the lighting should be as close as possible to the natural, such as candles. Make a list of all scheduled tasks on the following day, that today cram your head. For one to three minutes, concentrate on what was a good day and thank you. Take that calms you - it may be reading, drawing or meditation.

If you can not sleep, try this breathing exercise. Close the right nostril with the thumb or index finger of the right hand and left nostril breathing. If possible, it is also possible to roll over on his right side, his head resting on the pillow so that the right nostril closed. Duration: three to five minutes. This exercise soothes due to the activation of your TNC. When you breathe the left nostril, then after three to five minutes again plunged into the bliss of sound sleep.

Simple ways to efficiently and easily overcome laziness


You've decided that it's time to deal with it? It's fine. You can become a slave to laziness always. The following recommendations, no doubt, you do not allow:

1. The night before, clearly specify goals for the day, find a reason why you want to achieve them, a sober assessment of the importance of their tasks and scope of business.

2. Make a detailed action plan. If something can not do, you do not need a "push" to the plan. Someone wrote a full list of its affairs and hangs it in a prominent place. This illustrative example is also good in the fight against laziness.

3. Starting the day, feel free to make your first move. Someone hard to start executing the plan. But it's worth a little effort as things keep going, though, of course.

4. All sessions should alternate the intelligently. As is well known, the implementation of any monotonous work quickly bored. Experts recommend combining the physical brain activity. Firstly, it will keep the strength to continue the initiated, and secondly, it will be easier to get rid of laziness.

5. Assign Controller. They may be a friend or relative. As is well known, to control yourself it is not always possible. But knowing that you watch from the outside, always work more enthusiastically. This kind of control miraculously awakens the conscience and give impetus to the implementation of affairs.

6. Tired? I wanted to be lazy? Then try to do nothing at all. Just sit in a comfortable chair, stand still in the same position for several minutes. You would think that time goes very slowly, and soon it will turn into an eternity. The desire anything done very quickly, "You will."

7. In no case do not delay your business for tomorrow. One of the secrets of true success is the timely delivery of the work. If your struggle with laziness stale and useless, by the same token, it is no more than an obstacle to your professional growth.

In the fight against the hated laziness is important is your attitude:

- Start your morning with a cheerful attitude: sweet stretch in bed, greet the sun, take a contrast shower, drink a cup of delicious green tea or coffee, do morning exercises and walk, and be sure to ventilate the room.

- Properly zamotiviruyte itself. This can be a sense of pride that you will feel after doing their work, or at times increased revenue.

- Soak optimism. Laziness, as you know, is a constant companion of pessimists who are waiting at the same time are afraid of failure. You know well that the world belongs to optimists, while the pessimists are merely spectators.

- To show more determination. In no case do not leave her halfway begun. Feel free to go ahead, find some new ways to overcome obstacles and difficulties. Someone invents itself inspiring motto and the appearance of fears, doubts remembers them.

Why do not you do something like that?
Get rid of it already now, not tomorrow. And may all your dreams easily become a reality. You will surely achieve its goals, thus making his life as happy!

суббота, 14 ноября 2015 г.

Business Idea Small Business: Production of wardrobes to order

Initial investment: 24 thousand.
Profits from the sale of 1 unit: 7 thousand. Rub.
Payback period: 1 month.

In the West, wardrobes back in the 80s of the last century and became popular successfully displace conventional hinged design. Today this furniture is an integral part of the interiors of apartments and private homes, it is made in the layout at the design stage housing. We have, so far there is a replacement of the old with new cabinets, sliding.

Feature production of wardrobes that they mainly do custom-made for a specific room. Serial production of housing, built-in furniture are engaged only large factories that receive a big order, for example, from the new building. Piece orders of interest to large and medium-sized production. Therefore, for people who are updating the interior individually run private businesses. And this is a huge niche and a perspective view of the furniture business. If done right, of course.
Closets and their benefits

The main advantage of this cabinet - it fits into any room and is equipped to precisely fit your interior, lifestyle and household needs. The number and size of shelves, height, width, depth, decorative finishes - everything is corrected on request. Closets are appropriate in the living room, bedroom, hallway, nursery. If desired, they can be converted into a full dressing room, because the design to fit the parameters of the particular room (even with the obvious flaws in the form of a sloping ceiling or strictly vertical walls).

And the main difference between "compartment" of conventional cabinets - sliding doors that do not require a separate space as the standard swing. That is why closets increasingly demanded. And given that this contract furniture consists mainly of linear structures - it is quite capable to produce and nonprofessional, after a short course of study and preparation.

Design features wardrobe.

Cabinets coupe can be:

1) Built-in

As some of the surfaces of the cabinet space used constructions (ceiling, side and rear walls, floor). The case provides a rigid attachment of furniture, are not forming a mobile cabinet that allows you to hide or practical to use the unusual layout (niches, arches, sloping ceilings attic, uneven corners), etc.

2) Polnosborochnymi

They have all the elements of furniture, that is, from the usual cabinet differ only in the presence of the sliding door. They can be moved, transported, to collect on a modular principle.

Polnosborochny wardrobe

The main design feature of any wardrobe - front sliding / folding doors, equipped with a system of sliding. It is the quality of the fittings and correct installation of this element and depends on the life of this type of wood furniture.

Sliding system - a set of roller mechanisms and metal profiles.

The reference track can be:

• Only the top systems
• Only the bottom of the system,
• top and bottom simultaneously.

Profiles are steel and aluminum, closed and open. High-quality roller mechanism comprises a bearing and a special coating silent, extending the operational life of the structure. Sami rollers can be made of plastic or steel (first - cheaper second - reliability).

The inner "filling" of the cabinet is completed with a variety of modifications, size and purpose hangers, shelves, baskets, coasters. Standard version - shelves and drawers made of plywood, particle board or LDVP. But there are original "honeycomb" design, made from steel mesh coated with vinyl.

Such components increasingly demanded because:

• easy to remove, if necessary, to make room for bulky items;
• in transparent cells can be clearly seen that somewhere lies;
• things "do not lie", thanks to the constant air circulation;
• Boxes can be combined with traditional chipboard shelves.

Front cloth wardrobes can become indispensable for the interior decoration. For their content using the glass (matt and transparent, with colored films, sandblast finish photo printing), mirror, plastic, metal panels, wood trim with imitation of expensive wood, carving, etc.
Raw materials required for the manufacture of wardrobe:

• chipboard (MDF)
• Fibreboard (LDVP)
• aluminum profiles, clips, detents, holders or ready-made kits, sliding door systems from recognized manufacturers (eg «Komandor», «Rolla», «ARISTO», etc.);
• Fittings (handles, hooks, brackets, hangers, holders, galstuchnitsy etc.)
• adhesive pin,
• solvent 646,
• edging material (PVC film, melamine edges, etc.)
• Nails, screws, bolts,
• decorative finish (mirror, glass, wood, bamboo).

Making wardrobes regulated guests:

This list includes:

• 16371-93. Furniture. General specifications;
• 13025.1-71 furniture. Functional dimensions;
• 26800.4-86: Furniture for office premises. Functional dimensions of cabinet offices;
• 19882-91: Furniture case. Test methods for stability, strength and deformability;
• 6449-76 Wood and wood materials.

Equipment and tools for the manufacture of wardrobe.

Tools for the manufacture of cabinets.

A standard set of equipment:

• electric - 2000 rubles;
• jigsaw - 2500 rubles,
• Manual elektrofrezer - 3000 rubles,
• Clamp - 900 rubles,
• cutter (depending on accessories) - 5 pieces of 300 rubles,
• Saw electric end - 8500 rubles;
• screwdriver - 2500 rubles,
• auxiliary tools: allen key, a knife, a hammer, a drill (diameter 5, 6, 8, 9.5 mm), a file, sandpaper on fabric and foam based - 2500 rubles,
• measuring instruments: the level, square, tape measure - 600 rubles.

Total: 24 000 rubles.

Manufacturing technology wardrobe.

1. Departure to the customer, the product of measurements and model selection of the cabinet.

Immediately necessary to determine the following parameters:

• material and workmanship. Please note the customer that for any design, the upper and lower inserts can only be made of particleboard with a minimum thickness of 16 mm (chipboard, MDF and so on. D., But fiberboard, glass and other materials of high strength is not enough);
• layout and design;
• exterior decoration and decor (mirror, glass panels, trim bamboo, rattan, plastic furniture, etc.);
• presence of illumination of shelves and the top of the cabinet;
• inner "filling" - the size and placement of the shelves, the number of compartments, drawers, etc.

At the initial stage, can not do without a laptop. Quite often the customer does not know what he wants, so do not be amiss to pick up a few dozen different models of cabinets of various configurations and install a simple software designer (eg, "Basis-furniture», «PRO 100" or «Woody»), to design and show "on the spot" a rough sketch of the future project. With the help of these programs and make nesting sheets, with the location and size of the holes for drilling and mounting hardware.

Design cabinet.

1. Approval of the sketch.

2. Cutting materials.
After agreeing on the sketch, it is necessary to make the cut material chipboard, fiberboard according to the map sheets cutting.

3. Grinding an end.
The end edges are polished to avoid falling under the exfoliating particle board melamine edge.

4. Attaching the edge of the film.
At the ends of an edge and a contact adhesive film is applied to chipboard, stand 5 minutes until absorbed. After that, the edge should be pressed to the end, fixing over the entire length with "iron" (the second way - to iron a hot iron through a felt cloth). All ends taped, aside element of 2 hours to complete drying of the adhesive.

5. Processing overhangs.
After the glue dries, remove the overhang - the extra edge projecting beyond the CPD.

6. Marafet.
Using a hand router or sandpaper to smooth the edges process.
All finished parts wipe solvent to clean the residue from the glue.

7. Fasteners
Mark and drill holes for fasteners. Install tie and mounting hardware on all items.

8. Installation of the frame profiles

On the web front surface of the door frame from the set of profiles. Pack up and go to the place of assembly.

9. Installation frame.

When installing the bottom, be sure to check on the level. At the bottom of the aligned erect frame structure, connecting parts fasteners.

10. The internal filling wardrobe.

After fastening the rear wall and the top panel again to check the level of hierarchy, to establish internal content with the appropriate accessories (mounting brackets, rods, rod holder, guides for drawers).

11. Installation of the front surface.
Profiles of the top and bottom rail is fixed on the screws.

12. The guide roller.
On top of the front door guide roller set.

13. rollers underneath.
To the bottom of the front rollers webs attached to the adjustment screw.

14. The assembly and adjustment of the cabinet.
During assembly of the "compartment" is first inserted into the back door, checking her parallel with the walls of the frame. In the case of gap - door position is adjusted using the adjusting screws on the rollers.

15. Installation of the second door.
Then set the second door, the parallelism is checked by the same manipulation.

Business plan for the production of small wardrobes.

Consider, for example, profitability full 1.5 listasborochnogo bivalve closet the size of 2.4 * 1.5 * 0.6m.

1) Material costs per unit

Material costs per unit of output:
• chipboard 16 mm - 1.5 sheet - 1600 rubles;
• chipboard 10 mm - 1.5 sheet - 1400 rubles;
• LDVP 4 mm (rear wall) - 2/3 sheet - 320 rubles;
• A system of sliding doors - 3500 rubles;
• Hardware - 1300 rubles;
• end edge - 12 m - 350 rubles;
• Adhesive pin - 300 rubles;
• screws - 20 rubles.

Total: 8800 rubles.

2) Exercise price.

To determine the sales price - consider the proposals and pricing policies of competitors for similar products. For example, cases of this size from the "IKEA" cost about 22,500 rubles, the "Stolplit" - 17700 rubles. To attract customers, it is advisable to set the price by 5-10% lower than the nearest competitor. That is, the selling price of our cabinet will be 16 000 rubles.

Proceeds from the sale of a closet - 7200 rubles! And when you consider that the purchase of equipment will need about 24 000 rubles, it appears that the initial investments in the opening of small businesses will be able to pay for itself in the fourth article.

3) Other costs.

Of course, only be considered proceeds from the sale would be wrong, because the economic activity of even the smallest production and other costs have to be included in the current business plan (utility costs, transportation costs, taxes and workers' wages, rent).

For small-scale production will be enough room to 20m2 (ideally - own). The main requirement - dry, heatable and the availability of power. The calculations of these costs should be carried out individually on the basis of prices and tariffs in a particular region.

Approximate calculation of other costs per unit of output is as follows:

• Utility costs - 250 rubles;
• Transport costs (delivery of construction materials to the shop, delivery of parts, pieces to an assembly) - 1200 rubles;
• Salary 1 work (hourly) - 1000 rubles;
• Taxes - 350 rubles.

Total: 2800 rub.

4) Cost.

Material cost = costs + Other costs

Cost of 1 wardrobe = 8800 + 2800 = 11600 rubles.

5) Net income and assessment of the financial result

Net Profit = Revenue - Cost = 16,000 rubles - 11 600 rubles = 4400 rubles.

Conclusion: Low manufacture wardrobes is a highly profitable business, investments that will pay off at the 6th edition of the product.

What can save:

1. Buy only raw materials and components for a specific order. Of course, some general supplies will be bought in bulk (eg, the same bead tape, glue, nails, screws, etc.). But to purchase decorative items, which are quite expensive (mirror finish bamboo) and even wood boards for the future should not be - to store them need a large and constantly heated room.

2. The main expense items at the opening of business - buying equipment. But at the initial stage can do a minimal set, no brandishing of expensive machines. And later, to expand the business, gradually additional purchasing most necessary equipment.

3. sawing parts and edge trim can be done on order. This slightly increases the cost of your furniture, but will save on the purchase of machines. For example, chipboard cut costs about 200 rubles / sheet, Fiberboard - about 120 rubles / list, edging - 20 rubles / meter. In this process, the necessary initial capital "reduced" to 10 000 rubles.

4. The organizational form. At the initial stage it is enough to register as an individual entrepreneur. All the same, with small amounts of deep discounts in the purchase of materials "will not get any," and wholesale orders when there is no machine will run is problematic. But seriously, you can save on taxes and to keep accounts (for SP order of its conduct considerably simplified) or entrust the outsourcing company.

And what is not worth saving.

Of course, the master collector, as the materials and, in particular, supplies. In spite of expensive advertising major furniture companies, the buyer has not ceased to trust the small production. Who else but a private entrepreneur will satisfy the slightest whim and implement their own ideas about the customer comfortable and beautiful sliding-door wardrobes?

But the information in the Internet about the same as the furniture and the verification of this very quality - complete. So unprofessional assembly or a quick exit from the standing sliding systems, will be the worst recommendation that can ruin even starting a business.
ALTERNATIVE SOURCES OF FINDING NEW EMPLOYEES: 4 unexpected variant

We are all familiar with the traditional sources of attracting new employees, such as the recommendations have already been working in the company of people or sites with vacancies and summaries. But not always the standard methods of search engine placement gives the result. We have to seek additional sources of search specialists.

Employees who are hired through an online labor exchange, and his colleague, he came upon the recommendation is likely to be very different from each other. It is important to understand what types of potential employees can be found in each of the sources and what are the advantages of each type. Entrepreneur has prepared information on the four additional sources of training and how to use them effectively.

1. Former employees

The employment of many former employees no longer seems godforsaken thing: HR and managers recognized that once again would have taken on the work of the former employee. They are called staff-boomerangs. These frames have the advantage over others because of their education and the introduction of up to date takes less time and resources.

What good specialist left you a large salary, does not mean that you can not lure him back. If the perpetrator really high level, you should try to get it back.

Do not lose sight of the most talented employees who have switched to other companies. Watch their progress and the level of satisfaction with the conditions at the new location. If they are dissatisfied with their employer, it is possible to contact and offer to meet over coffee to discuss what will happen to the staff member at his old place - in your company.

Be prepared to give a boomerang what he had received earlier at you working. It's not always about the money. It is found that most of the work you did not like an employee, and try to eliminate this irritant.

2. Visitors to the site

Applicants usually investigate the potential employer, check out the website. They are looking for information about what the company does and what work there. So give them what they want. Post on its website information that gives answers to common questions applicants.

Average vacancy list on the website is not enough, so tell as about the corporate culture, show videos or provide feedback on your current employees.

Place the contact recruiter where it will be easy to find. Then, people who are looking for work and are interested in your company, will contact with you and maybe it will be those you are looking for.

3. Social media (except LinkedIn)

Everyone knows that LinkedIn is a great way to learn about potential employees and to contact them. But many recruiters ignore other platforms: Facebook, Twitter. People looking for work, and to drop.

Use social media to search for candidates will also help the applicant to understand the level of interest to your industry. If you see it on the page facing the thoughts and comments on the topic that is close to your business - contact with this person. If one of the social networks for you stands out - you subscribe to it: tweets and posts will help to better understand what kind of man.

By posting information about the vacancies in social networks, you may interest the talent that is not even looking for a job, but just happened to see in the news bulletin.

4. Your customers

This may seem strange, but why do not you consider as a potential employee who is buying your product? Plus, this decision is that these people already believe in your company and support it. If they are happy to part with their money for your products, you are likely to be delighted by the offer to become part of the team and get paid for their love for the product.

The best way to tell customers about the vacancies in your company - is to include them in the newsletter for mailing. Messages about finding employees have not only a direct function, as well as talk to customers about their value to the company and that you are glad to see them in their team.

среда, 11 ноября 2015 г.

Do not prevent marketing to make money!
Dodge marketers.


1. New - better than the old.
Things are not always acquired because of need. Many people feel "left out", "flawed", using the old equipment, furniture, etc. Thanks to the strategy of "surface improvement", launched back in the 20s of the last century, whose main goal - to create demand for a new model and create a degree of dissatisfaction with the old, developing excess consumption (you-one without a new phone model?), Stereotypes ( you met a nice girl without glasses for $ 1000; you are not a successful businessman in a suit last season), etc.

2. Take it instead.
Advertise or offer you one window, but when you ask for it, the answer is the same: "Sorry, finished, take another." Enjoy substitute everything. For example, clothing stores deliberately sew or buy a catchy thing awkward size to put it in the window, and then sell all klyunuvshim it something completely different, etc.

3. The more - the better.
The faster a person consumes goods, the more likely to buy a new run. We use no sufficient quantity of goods and already imposed. Advertising gum with two pads - one pad is more than enough to achieve the desired effect, but "in the TV also showed that it is necessary to take two." Chocolate advertising break off immediately rows rather than slices. Toothpaste squeezed the entire length of the brush, so even with a curl at the end, but rather to clean quite a bit, and you need to wash the shampoo twice ... And this applies to shampoo and razors with indicators and ID

4. The rest - for cash.
The basic thing is sold at a discount or very low, and the main profit made on the supplies, which the customer is forced to buy or gets used. An example of this can serve as razors with detachable blades, free player iTunes and expensive iTunes Store, cooler and water for him, coffee machine and capsules ...

5. Free.
Getting money from those who want to get the additional functionality. The base product is distributed free of charge. Lite-version of the new game where limited opportunities, missions, levels and so on. D., But if you want more - pay five lives free, and the rest - to pay if you want your page or profile was superior to all - pay you Download free software, and it is "flawed", but you can always buy a modified program, but for the money ....

6. Without cholesterol.
Many bottles of vegetable oil has this inscription. Moreover, many advertising companies of this product are based just on the absence of cholesterol. The funny thing is that in the vegetable oil and there is no cholesterol.

Even more interesting to get rid of cholesterol offers a well-known brand dairy products, saying: "Clinical studies have shown that consumption of 1 bottle per day for 3 weeks, helps reduce blood cholesterol levels by 10%. Continued daily use one bottle a day helps keep cholesterol at a reduced level. It contains a plant component "fitonaturalis" (phytosterol), which partially blocks the absorption of "bad" cholesterol. " Interestingly, no fitonaturalisa does not exist, it coined the name for promotional purposes. But it sounds like something? However, it is worth noting that the product has a phytosterol (actually reduces cholesterol), but in much larger quantities contained in nuts and seeds.

7. Without preservatives.
Today, we monitor their health is fashionable, even if you do not know what it means this or that element, as demonstrated by the absence of that. Everyone knows that preservatives - it is not very good and it is better not to buy products with preservatives. Manufacturers are increasingly written on the goods "without preservatives". However, many of the products were not of this useful and safer, for example, manufacturers of Coca-Cola launched a bottle with a new label and the words "No preservatives. Natural caramel coloring. " But I did drink the less harmful?

8. GMO and GMO.
Treat GMOs and GMO mozho differently. The most interesting thing is the fear of people used commercially. Inscriptions "Without GMO" or "GMO" can be found on any product, regardless of whether there is he in it or not (check a buyer is unlikely to be). But the interesting thing, when such inscription "slap" on products in which GMOs can not appear at all - for example, in packs of salt. And acts the same!

9. Lean product.
Many in Lent can find products with a similar inscription. However, the big difference in the product with the label "Vegetarian Menu" and without it may not be how vegetables were meatless dishes, and it still is. But the buyer is not too deeply versed in the product, but fasting, may fall for a marketing course will choose the appropriate product label.

10. Magic bacteria.
The bacteria in yogurt and dairy products, which are described in the advertisement on the screen - a truly unique invention marketers. In fact, many of them are common bacteria in the microflora of humans. These include, for example, include bacteria ActiRegularis. Their real name - Bifidobacterium animalis. Enterprising people have patented a beautiful name of one of the strains of this bacterium. But it is curious that the effectiveness of that Bifidobacterium animalis survive in the acidic environment of the stomach and is not rejected, proved only research companies producing products with this bacterium.

11. Unique cosmetics.
Astounding components aimed at the creation and retention of female beauty. The well-known hair dye - marketers simply reinterpreted "olive oil" in the "olive oil". And beautiful, and the thought of a salad on the head causes. Popular Today cashmere extract, which, judging by the ads, added almost every second shampoo - is banal lanolin, ie wax obtained by washing sheep's wool. But lanolin - not expensive and exquisite. A cashmere extract - beautiful and expensive. And that cashmere - it rough fluff Himalayan mountain goat is not so important. Many in the market of cosmetics and other unique additions: extracts of pearls, amber, rock crystal, gold and even diamonds microparticles.

12. The new formula.
The best way to ensure that the best-selling product - tell us that the next product of the same brand was worse, and using it is no longer necessary. "The new formula", "new and improved composition," "Five times more efficient", "Superior molecule," "even more flavor." Probably, it happens that among manufacturers across honest, and composition of the product is really improving. But the check is not possible.

13. Almost a foreigner.
Present your brand different from the rest. For example, products manufactured in Russia (in the same Moscow) as a unique way to present (or not) of foreign brand: Ralf Ringer, Sela, OGGI, InCity, Zarina, Be free, Savage, People Wear, O'stin, Carlo Pazolini , Chester, Carnaby, TJ Collection, Paolo Conte - it is only a small part of the brand "domestic foreigners".

14. Immunity - that's all.
If you believe the advertising, the problem of reduction of immunity has become one of the most important for our country, along with the microbes under the rim of the toilet, do not ever washes white linen and dizbakterioz. Come to the aid as drugs (which include those other than vitamins and Echinacea nothing magical there), and dairy products containing the unique miracle of culture, lactic acid bacteria, in fact, are already in the human body and in the vast majority of dairy products.

You can not force manufacturers to sell "fair", without gimmicks and tricks. We can, however, knowing the "rules of the game" to control themselves and choose what we really need.

How to share a stake in the business


Many entrepreneurs for a long time in a state of uncertainty and vagueness in many aspects of interaction with a partner. It is therefore important to agree on the beach.

1. Determine how disputes will be resolved

If you have two, then someone must be controlling interest - someone has to be over, and someone to give up - so it will be easier to deal with controversial issues and you do not have to resort to an arbitrator. If you have three or more - Define the decision tree: the decision of the majority vote or majority owner.

2. Use the vesting

Stipulate and mount what would happen if one of the participants come from the race before it ceases to be necessary to the project (as a rule, takes place three years after the launch of the project: it becomes a mature company and ceases to be a startup).
Please respect the shares

Highlight them with a sense of greed and is very rare. Always imagine what will happen with your shares, when her razmoyut three rounds of investments: Divide the initial share of the eight - whether you are psychologically satisfied with this figure? If after all the circles of hell you decide to bring in a startup hired CEO from 10% option (which is a common practice), would not it be higher than your share?

3. Give the proportion of only trusted people

The smallest unit of testing - 1 year or jointly earned 1 million. The crisis, and the money can open people that they are carefully concealed. All that is withheld can climb out.

4. Give the proportion of only those whom they will motivate

Maybe your CTO is a key employee without it the company can not exist. Maybe he checked with him and you have passed through fire and water. At the same time it is not psychologically drives and motivates a sense of ownership - that is, the proportion of it is not needed. And while he dreams of a secluded workplace with a hammock and an aquarium. Then do not let him share until he did not come to this desire, and invest in a hammock and an aquarium.

5. Involve the smart money

Financing is considered smart, if coupled with investors' money brings to the project its unique expertise, communication, access to sales channels and strategic partners. Money does not smell, but they have different costs, depending on the source of. If you are an inexperienced investor provides the investment, the investment to its discount to be applied - it may be equal to the dollar to 10 cents, because the money he was still a high probability to attract and problems, as well as unnecessary questions, and panic can demotivate. But the dollar experienced investors, and even with expertise in your market may be worth $ 100 for you - as it is the smart money, enrich you both morally and financially.

понедельник, 9 ноября 2015 г.

How to sell your idea


Regardless of the scope of activities when you are looking for people willing to invest in the implementation of your idea, you're doing nothing but selling the idea. Some naively believe that if an idea (the book, screenplay) - good, buyers find themselves, however, is not so simple. To sell your idea, you must first sell yourself, because it is you are the "face" of the idea. Today, the competition is extremely high in any sphere of activity. As cynical as it may sound, you should first look unique product, and only then such is.

Preparatory stage

1. Three questions

Do not rush headlong rush into battle, prepare before you begin to take action, ask yourself three questions: What do I want? When it comes to (albeit virtual) meeting with a potential buyer, you need to reduce the level of their expectations to the maximum (what I want to achieve in the end) to a minimum (something I plan to achieve today). Set realistic, small goals whose achievement consistent lead you to the goal of global. What do they want? The investigation of the interests of your customers. Find out their needs, which have not been satisfied, and think about how your idea can help meet them. What are their expectations? To sell an idea, you need not match the level of customer expectations and surpass it. You have to be willing to give more and to do better than they can imagine.

2. thoughtful answers

Many so addicted to the preparation of his opening speech, that they forget about such an important part of communication as a dialogue that is sure to follow monologue. Simply put, the buyer is bound to be asking questions. To your answers sounded good to prepare them in advance. Think about what a customer might ask, and what are you going to answer him.

3. Make sure that your idea may be important for the buyer

The degree of its importance is reflected in how well she remembered how much she is clear and how much the buyer is able to change the view of certain aspects of his life.

Step Action

1. Appoint the right time of the meeting

It is best to schedule meetings on the morning or at lunch. Tired people as well, and hungry - no different than goodwill.

2. Find a partner

The presentation of your ideas will sound better if your side is a man capable of playing the role of observer. During that time, while you talk about your idea, your ally monitor the reaction of the buyer and even after you graduated, interjects.

3. Do not use Powerpoint

The buyer is unlikely to feel comfortable in an atmosphere of dark, stuffy room, the rate of flow of information in which the specified speed of the slide. If you need to illustrate his idea - best to use the board and marker or tablet screen. In this and in another case, kept alive a contact between the audience and the narrator.

4. Start with the main

It is not necessary to spread the idea of ​​the tree before moving on to the point. Start with the most important thing, do not make the buyer to wait.

5. Watch your intonation

Do not let your voice sound like you mean it memorized. You definitely have to rehearse it a million times before the mirror, however, in any case, not to allow the client to understand how long you rehearsed it.

6. Stresses "because"

Be sure to focus attention on the reasons why you should do anyway. The phrase "we have to do so-and-so" - sounds like a directive from the leadership. "We have to do so-and-so, because ..." - sounds like an offer of equal status.

7. Find common ground with the buyer

It will be nice if before talking about "reality" you will spread at least a few words "for life". Family, hobbies, place of service - all of which can be the subject for unobtrusive chatter in order to establish the contact a little more personal than the format requires a business meeting, which undoubtedly will do you good.

8. Tell him why

Explain to your customer about why it is ideal for the implementation of your ideas. A person is more difficult to say "no" when he feels that need it.

9. Do not be afraid of questions

Do not get lost and do not panic, even when you hear the uncomfortable questions.

10. Let your request will be easy

The maximum is consistent and clear to the customer articulates what you want from him. Do not make it to strain the brain in order to understand just what you need from him.

11. Make an easy agreement

Do everything to the buyer have been easy to say "yes." Convince him that you yourself find all the contacts to settle the formalities and so on, in short, get rid of it or any other bureaucratic red tape, and from there you need only consent.

12. Do not lose heart

Even if you say "no." It would not be cool if, after a polite conversation, you arrange a public scandal.

13. Take care of the beautiful end of the meeting

Remember, every detail, even to do or say in the final meeting, can spoil the impression of you. If your client looks at the clock and collects things slowly, most likely time to end the conversation. Regardless of the outcome of the meeting, you need to say goodbye politely and with a smile.

14. Write a letter of thanks

As soon as you get home, or office, to write and send e-mail client thank-you letter.

15. Follow-up

If within one week from the date of the meeting the buyer does not give an effect, write a letter to him in which politely remind the results of your meeting. Wait a week, and write again. If no answer, most likely, it is not necessary to take some other steps. Most likely, the buyer is not interested in your product.

16. Be prepared to fail

Be prepared for the fact that a favorable outcome of the first and even the second meeting does not guarantee "and they lived happily ever after." The buyer may change his mind. Just be ready for it.

10 tips for saving money in the family


1. Interact with your friends

More and more people are included in the exchange system and purchases from each other. Do you want to take things from strangers, team up with your friends!
Perhaps you've been dreaming of a good table, while your friend, he just gets in the way in the kitchen, and he, in turn, did not get off easy chair that is in your living room is used except as a clothes hanger.
Change clothes for the children, try to hire a nanny for two families, working together in actions when two things are sold at the price of one. There are many solutions!

2. Pay your bills on time
Monthly bills for rent and utilities scare. And you want to put them back at least to the next month. That's next month, when I get the prize ... Stop! One just does not pay, and debts will grow like a snowball!
Always remember that you need to pay these costs, and in the early months of delay required amount.

3. Use a card
Learn all the coupon card that you have, and do not forget to use them. Besides now developing partnership programs. For example, if you pay for gasoline using a particular credit card bank, you get a discount. Before you buy something, think about how you will pay it more profitable: cash or card.

4. Look to the sale
Surely you have a friend who bought a winter jacket for three children for the price of one, then bought a semi-annual stock of muesli for a penny. What he sprinkles magic dust cashiers and sellers, they give him the gift of these things?
This, of course, an art to find a good sale, rather than one where a new price tag "70% discount" old hidden, where the price is lower rasprodazhnoy. Regularly monitorte prices in some stores, where always something to buy, so you can see where the price actually decrease.
If you are in the wild poslenovogodnih sales, it is better not to be lazy and come early. You can easily try on everything, compare prices in boutiques and choose what you need. In addition, you will avoid desire to buy something in that whatever the cost, which covers human when he falls into a crowd of people shopping hungry.

5. Buy Online
Shopping online is gaining momentum. Not only will you save time and money that would be spent on gasoline for the trip to the shops, so more and clothes you can buy much cheaper. Especially children.

6. More independence!
Flowing faucet? Before you call the plumber, turn on your computer. Now you can find a lot of step by step instructions on how to make minor repairs on their own. And not just small. You are quite capable of pokleit wallpaper or make arch of the drywall, which you have long dreamed of. Be bold!
And, you can spend a little less on cosmetics and household chemicals. Because conventional oil moisturizes and soap washes baby things better than powder.

7. Save on medication
Going to the doctor is usually turns buying drugs for thousands of rubles. Perhaps it would be cheaper to promote health, not to be treated.
Of course, if you are sick, you visit to the doctor is inevitable. By the way, doctors often collaborate with pharmacies and prescribed expensive medications fashion. Ask your pharmacist or doctor whether the drug at a cheaper analog? Often such analog is even more effective than the advertised drug.
Read online reviews of attributed to medication, perhaps there you advise a good replacement. Of course, everything should be done within reasonable limits and not to indulge in self-treatment.

8. save on food, but not health
In an ideal world we ourselves have grown chickens and vegetables and eat only those environmentally friendly products. In our world, not every family can spend the whole summer in the country, growing turnips. However, it can be divided into a small garden on the windowsill and grow there onions, dill, basil, and even tomatoes. Save on buying green, and thus you will always have fresh fragrant spices.
And yet tasty homemade food is always cheaper than prepared food purchased at the store.

9. go to the store once a week
Your quest for the purchase of milk turns Viennese sausages and plyushechek tea? Not to mention that you still forgot to buy milk?
Yes, it is, perhaps, masthead and all have well-known advice: plan your menu for the week and once a week visit the shop with an accurate list.

10. Save - it does not mean to live boring
The word "save" oppresses people. It seems that if you save, the life becomes unbearably boring. We save and we can not afford family entertainment, it's too expensive.
And yet we always want to show off! If we go to the cinema - so in the most expensive and always buy the large bucket of popcorn. Believe me, you will get not less pleasure of watching a movie in a cinema with a bucket easier and less :) And, you can go for a morning session when tickets are cheaper.
No need to save money on family communication: a walk together in the park, read a book out loud or go to the free exhibition. And then you will not feel that the savings - a complete rejection of all entertainment.

пятница, 6 ноября 2015 г.

4 steps for professional growth of employees


Several steps should be taken to managers to help employees grow and develop professionally:

1. tells his team about what is really happening in the company. For example, changes in customer expectations, new sellers, the strategic plans, the attitude of higher authorities to the latest trends in your industry and economic conditions. Encourage them to ask counter-questions, demonstrate interest and express their suggestions.

2. Support the development of internal social networks. They bring together different departments and divisions, and give employees a broader understanding of the organization as a whole. They also offer new opportunities for growth and personal contribution to the success of the company.

3. Instead of spending a lot of talk at the end of the year, it is better to communicate regularly with employees about their plans and interests. Such conversations can help staff to polish their goals and better articulate them. And then everyone will benefit from this.
Planning work in a team, ask employees to determine what they can offer and what they want to learn. This will help avoid a situation where workers are called to solve only those tasks for which they are well trained.
Ask your employees what they have learned new and how they can use the knowledge gained.

4. Note that in addition to the help of the staff in the development and achievement of these regular conversations about career development to help them develop. And it also serves as a reminder that the company cares about its employees advanced training that will increase their personal impact.

вторник, 3 ноября 2015 г.

10 success secrets of Investor's Business Daily


Investor's Business Daily has spent more than a year to analyze the secrets of the success of leaders and successful people from different countries, of different professions and social strata. Most of them are inherent in the ten traits, a combination that can turn your dreams into reality. "Every day, we describe in detail in the newspaper one of these features," - said William O'Neill.

1. It all depends on your relationship to reality. Always show a positive attitude. Think about success, not failure. Avoid negative environment.

2. Formulate their true dreams and goals. Write down specific goals and make a plan to achieve them.

3. Act. The objectives without specific actions - nothing. Do not be afraid to start. Just act.

4. Never stop learning. Visit schools, courses, seminars and other events, or read a book. All the while learning something new, improve their skills, learn new skills.

5. Demonstrate persistence in achieving goals, work hard. The path to success is like running a marathon, not a sprint race. Never give up.

6. Learn to analyze details. Gather all the facts, all the available information you need. Learn from your mistakes.

7. Concentrate your time and money. Do not let other people or extraneous matters distract you from the main.

8. Do not be afraid of innovations, do not be afraid of change, do not be afraid to be "different." Go after the crowd - is to doom yourself to mediocrity, dull existence.

9. effective interaction with people. Man - not a lonely island in the ocean. Learn to understand and motivate others.

10. Be honest and trustworthy person take responsibility.

Otherwise, items 1 to 9 lose all meaning. Perhaps it was O'Neill's focus on the success of operations with shares allowed him not to get stuck on the details he collected historical data. In addition, our hero is able to look ahead, peering at him with hope, no matter how evolved the current situation on the market.

Less is more: Why limited range gives more sales


Many marketers and business people are convinced that the greater the range, the higher the probability that the purchase will be made. Indeed, psychologists say that a large selection allows a person to feel control over the situation. This is very similar to the truth. But the problem lies in the fact that the abundance of choice does not lead to an increase in sales.

The famous experiment with jam

In 2000, psychologists Iyengar, Huberman and Jiang put forward two hypotheses:

1. The wider the variety of assortment, the easier it is to customers to make a choice. When the options are many, they feel more confident in the fact that you have found the best option.

2. Nevertheless, too many choices can lead to "overload choice» (choice overload). In this situation, the motivation for the decision weakens. In other words, when a person sees more options, it is better to attract his attention, but in the final he could not make a choice at all.

These features of the behavior of customers perfectly illustrates the well-known "experiment with jam." In one of the grocery stores of California researchers found two tasting reception with probes jam exotic varieties. The first offers a taste 6 kinds of jam. In the second grade were four times more.

Researchers were interested in two numbers: the number of people who have shown interest in the rack, and the number of purchases, which were made after the tasting.

As a result, rack with 24 varieties of jam attracted 150 percent more tasters. But shopping went the opposite story. Of those who tried 6 types of jam, made the purchase of 30 percent of the people. Those who chose from 24 varieties bought in only 3 percent of cases.

Test with Jam
The experiment shows that at first sight, an extensive range of attracting more people. But in the end it reduces the motivation to purchase the most. Part of this behavior is explained by the so-called "cognitive load" in the memory of man.

In 2013, psychologists and Dak Jahed wrote that under the pressure of a high cognitive load people try to avoid any risk. The excessive number of options leads to the fact that buyers are simply lost. It is difficult to objectively compare the options and choose the best among them. Most would prefer to opt out of choice and go further.

In the experiment with jam and wrong. The more options, the higher the risk to make a mistake with the choice.

Experiment c chocolate

In the same year, Iyengar and Lepper have continued to investigate the problem of excess choice. In the new experiment buyers again divided into two groups. Participants were asked to choose the first of six different brands of sweets "Godiva". The second group had to choose from 30 varieties of chocolate of the same brand.

Unlike the experiment with jam, scientists not only to observe the behavior of participants. They also asked customers several times to assess the quality of the product - to a choice in the selection process and after the tasting. The difference in the experimental procedure is extremely important: the scientists were able to capture the moment when the party decides. This helped to determine why to choose from a wider range of choices more difficult and why increases the likelihood that people in general will not be able to make a choice.

1. First, participants were asked to predict how they will be satisfied with their choice.

2. In the process they were asked to evaluate the sensations they experienced: fun, challenge or frustration.

3. After tasting the participants were asked about the level of satisfaction with their choice.

As a result, participants in the second group (30 chocolates) longer enjoyed the selection process. But the subjects of the first were much more satisfied with their decision.

The experimental results lead to the following conclusion: if the choice is complicated, buyers feel frustration. The more options, the stronger will be responsible for the decision. Many people in this situation are not easy to make a choice at all.

Where are the 'abandoned shopping cart'?

Although the experiments were carried out offline, they are perfectly translated to the online commerce. In particular, it is the "choice overload" leads to the problem of abandoned baskets.

When one page users online store see too many variants of the desired product, they feel a high level of responsibility and even stress. They begin to doubt. It seems that you need to buy more time to pay more to read about the product or at least explore the reviews. The buyer is aware of: that the choice was made well, not enough information. As a result, he throws a basket and leaves.

Risk perception hinders choose

Experts in the field of psychology and behavioral economics have studied in detail the phenomenon of "stupor before a choice." It manifests itself when a situation of choice there is a significant difference in price and characteristics of the goods. The more serious consequences in the eyes of the buyer "wrong" choice, the more he will want to explore all options and make the most informed decision.

The more expert information is studying the buyer before making a choice, the more he wants nothing to choose. Robert Cialdini (author of "The Psychology of influence") in this regard as follows: advance people are meant to follow the tenets of authority figures, and with much more desire to do something when they removed from the responsibility for fully independent decision. "According to experts, this is the right choice, so I agreed to it" - so talk users.

How to test the mechanics of choice

The concept of "stupor before selecting" should be checked in practice. Perhaps give people less choice - it is the wrong choice for your business model. On the other hand, you always have the opportunity to create an alternative situation in which the cognitive load, if necessary, the choice will be reduced. To do this, you need to test the interaction of the elements that affect the frequency of adding items to your cart, the number of "abandoned baskets", conversion, average check and revenue from each customer.

Where to start experiments

1. Reduce the number of selections on a page.

2. Reduce the complexity of choice by limiting the number of parameters for comparison.

3. Release of visitors from liability for choice: give them expert advice, reviews, ratings and other social proof.

4. Take away the choice of risk: to offer the possibility to cancel the purchase after the payment, give guarantees and meet the buyer with the return policy.

Instead of conclusion

Studies of the features of consumer behavior have led to the fact that the British energy companies had to completely restructure the pricing. The law obliged them to reduce the number of submitted tariffs.

Customers made it easier to understand the conditions and select the appropriate tariff. Today companies can offer only four tariffs. To make it easier to compare, they are even required to standardize their descriptions.

It is curious how much time it will take to this practice is widespread in other sectors of the economy.

понедельник, 2 ноября 2015 г.

Business in the production of corrugated cardboard and packaging


For the organization of business in the production of corrugated cardboard and packaging priority is clearly to provide a system of product sales, and already the basis of sales, planning production scale.

Corrugated cardboard - excellent material for the manufacture of corrugated packaging, corrugated boxes, Tray, gofrokonteynerov, inserts for cardboard boxes, POS-materials such as mobiles, shouboksy. In the production of corrugated container, be aware that corrugated cardboard should be parallel to the height of the box. However, corrugated box, which takes the pressure when lying down in the stack contents can have different areas of the corrugations.

The technology of manufacture of corrugated containers is the following: cardboard sheets to be cut into the blank, then it is necessary to make the formation of a fold line and carved valve. It is extremely important that would fold line on the corrugated packaging was uniform and distributed throughout the space scan the box. The final step in the manufacture of corrugated packaging are gluing, stitching and packing. For the connection of corrugated containers used steel brackets and gluing. If corrugated intended for use in the food industry requires careful checking of material and access to the use of sanitary and epidemiological stations. For the production of more complex varieties of corrugated packaging containers or samosbrnoy, a special punching form.

At the end of the process of manufacturing corrugated packaging should be packaged in bundles and connect them with polypropylene tape. This process is carried out using semi-automatic machine for ligament. After packing in corrugated boxes packed bundles stacked on a pallet. Typically, corrugated boxes packed in packs of 10, 15, 18, 25 pieces. In accordance with the wishes of the customer bundles of corrugated containers on a pallet can wrap stretch film.

The more corrugated layers - the harder turn cardboard, and the more reliable will be the protection of corrugated packaging. The thickness of the corrugated board can be from 3 to 100 mm.

The advantages of corrugated packaging are:

- Impact resistance;

- Shape retention under vibration;

- Resistance to penetration of moisture and compression;

- Ease of transport and storage.

Corrugated cardboard is made from recycled paper so cheap and practical to use.

Rare items or purchase cost today without packaging and, most of this, it's a beautiful box. Packing boxes are versatile and capable of keeping even the most fragile items from damage. In the food processing industry cardboard packaging is irreplaceable because of its environmental friendliness and breathability. Products remain fresh for a long time, keep the fragrant smell and can not be rotting and disease molds.

Corrugated air layers facilitate any design and give amortization (repulsive impact and mechanical action) properties. Helps keep the shape of both the box and its contents. Due to the versatility of the material manufacturers have extended the standard range and offer the market is not one type of packaging boxes.

You will need a machine for flat carving of corrugated containers, pressrolevoy punching machine BM-60 and BM-1100 and the line for gluing 4 hklapannyh corrugated boxes.

The press is designed for cutting pieces of corrugated cardboard, cardboard, rubber, felt and other materials with simultaneous creasing, embossing and punching made by rolling punching punching form between the shafts.

The production line is a semi-automatic machine with which carved blank folded and glued corrugated boxes.

To sell their products need to appeal to companies that produce household chemicals, to poultry farms or other large enterprises that need to package their goods.

Finding your way to the anticipated initial investment is best, based on the value of machinery and equipment and applied the final selling price of corrugated board and packaging. So, the press machine is about five thousand dollars, about thirteen thousand dollars - the seam. Priplyusuet cost adhesive, metal staples, tape and supply with raw materials.

With all the hands, the starting investment, provides an open production facility for the manufacture and sale of corrugated cardboard packaging and containers, can be considered as the sum of twenty-five - thirty thousand dollars. The cost of investment is justified by the stability of production and sales, regardless of the position of the state of the economy. The expected income of ten thousand dollars a month, and permanent employment due to the requirements of the market.

How to become better ...


1. Read the book. It is a concentrated source of wisdom. The more books you read, the more intelligent you become.

2. Learning foreign languages. Languages ​​offers you the possibility to communicate with people from other countries get to know a foreign culture, learn new skills.

3. Overcome your fears. Each person has their own fears and concerns. All of them are different. Who is afraid of public speaking, someone afraid of criticism, someone afraid of life changes. Fears are similar in only one - they limit people do not give them to grow and develop further. Admit it, and try to look your fear in the face.

4. Get out of the comfort zone. Personal growth must be accompanied by hard work and work. Excessive human comfort enters into stagnation, while a variety of inconveniences and problems to be solved, on the contrary stimulate development. Do not be afraid to change something in your life, learn to fight and adapt.

5. Get rid of bad habits. Bad habits are destroying life. Their only advantage is that you can get rid of them - it's your own choice.

6. Wake up early. The earlier you wake up, the more likely will have time to do.

7. Exercise regularly. A good physical form - your health, and therefore a good mood. The more developed you are physically, the more you - you can do anything. In addition, any sport - it is a new skill.

8. Learn from the people who inspire you. Answer for yourself a few questions: Do people who call you in admiration? What qualities do you want to learn from them and how can you do it?

9. Proceed. In order to learn something new or improve existing ones, must be taken. Inaction - is the path to degradation.

10. Acknowledge your shortcomings. To get better, you first have to understand what makes you worse. Each person has their shortcomings, to get rid of them, they must first realize.

11. Sign up for a course. Courses - is a great way of cultivation. Thanks to them, you can get a lot of new skills and knowledge.

12. Develop speaking skills. Ability to speak and be heard is useful to you in all areas of life. Do not be afraid of the public, learn to communicate with her.

13. Learn Chess or any other puzzle game. Puzzle games - a great way to hone their intellectual abilities. They not only make a lot of thinking, but also help to fun and exciting time.

14. Develop good habits. Get rid of bad habits habits? Do not let them place a long empty. Replace them with something useful. For example, instead of being late for work - get up early, instead of smoking - go in for sports, etc.

15. Let go of the past. Yet no one becomes happy by constant recollection of what was left behind. While your thoughts will be directed to the past, you will not budge, your development stop.

16. Identify your blind spots. If you are not a robot, then surely there are things that you absolutely do not know anything. Strive to fix it.

17. Be curious. Remember what you learned, the more interesting you are.

18. Reduce the amount of time spent watching television. Most TV shows are absolutely useless for you - they do not give you any new knowledge or new experiences or new emotions. Time spent viewing them can be carried out with greater benefit for a walk with friends, read a book, listen to good music.

19. Start a blog. There you will be able to record your thoughts, share them with others. Also on the blog you can earn.

20. Increase the level of your knowledge and skills. In the video game heroes gain experience and become stronger. In real life, people also need to improve their skills to get more bonus points and climb to the next level.

21. Avoid negative people.

9 richest criminals in the world.


1. Anthony Salerno, the state of $ 600 million.
Anthony Salerno, named Fat Tony, being the head of the Mafia, was able to drive into the clutches of the whole Harlem, regularly getting compensation from all - Blacks, Chinese, whites, Latinos. In 1986, Fortune magazine made him the first in the list of the most successful crime figures.

2. Joseph Kennedy, a condition of 200-400 million dollars based on current prices.
Joseph Kennedy founded one of the most powerful clans of the United States. Using his wealth, he was able to bring one of his sons for the presidency. His first $ 100 million Kennedy earned in the stock market during the Great Depression, the active use of insider information and manipulation.

3. Meir Lansky, the state of 300-400 million dollars.
This is one of the leaders of American organized crime, along with his friend and partner Charles "Lucky" Luciano was instrumental in the creation of a "national crime syndicate." First Lansky borrow money and gambling in Florida, New Orleans and Cuba. He was an investor Segal in Las Vegas casinos and even bought an offshore bank in Switzerland to launder money.

4. Griselda Blanco, the state of $ 500 million.
Griselda, also known as the "Queen of Cocaine Miami", has long been considered the most effective drug dealer in the United States. This was accompanied by her ruthlessness associated possibly with an unbalanced psyche.

5. Joaquin Loher, the state of $ 1 billion.
Joaquin Loher also known as «El Chapo», which means "Shorty." This Mexican drug lord occupies the 24th place in the ranking of the most influential people in the world in 2011. After the death of Osama bin Laden became the most dangerous wanted criminal in the world. In 2011, according to Forbes Joaquin took first place in the list of most wanted criminals in the world.

6. Al Capone, the state 1.3 billion.
The legendary gangster Al Capone - practically Bill Gates of the underworld. In 1925, when he was 26 years old, Capone became head of the family and waged war Torrio families. Known for their intelligence, as well as flatulence and love to everyone's attention, Capone was also known for his cruelty.

7. Susumu Ishii, the state 1.5 billion.
This tattooed yakuza even during the Second World War was a member of the manned torpedoes, but after the war he found another calling. Becoming a gangster, he made his way up quite successfully led his gang. His fortune at 1.5 billion dollars, he made mainly through loans, bank transactions and real estate fraud. At his funeral in 1991 was attended by over 5,000 people.

8. Carlos Leder, the state 2.7 billion.
It is noted that it Leder once made two major contributions to the spread of drugs. First, he founded the infamous Medellin drug cartel, who later became one of the most lucrative and violent in the history of this business. And secondly, it completely changed the circuitry Leder drug trafficking. Now they are delivered to the US from Colombia through Vietnam. He made one of the Bahamas in its own terminal station, controlling the entire territory. There according to some estimates stayed to 300 kilograms of cocaine per hour.

9. Pablo Escobar, the state of 9-25 billion dollars.
A feature Escobar was his ruthlessness that helped him to take his place. In 1977, he and three other major traders and founded Medellin drug cartel. Escobar was the head of the organization, managing his empire with ostentatious impunity. At the time of its heyday Medellin cartel controlled about 80% of the world cocaine market. The annual turnover is estimated at $ 30 billion, and the state of the private drug lord according to Forbes in 1989 amounted to 9 billion.