Do not prevent marketing to make money!
Dodge marketers.

1. New - better than the old.
Things are not always acquired because of need. Many people feel "left out", "flawed", using the old equipment, furniture, etc. Thanks to the strategy of "surface improvement", launched back in the 20s of the last century, whose main goal - to create demand for a new model and create a degree of dissatisfaction with the old, developing excess consumption (you-one without a new phone model?), Stereotypes ( you met a nice girl without glasses for $ 1000; you are not a successful businessman in a suit last season), etc.

2. Take it instead.
Advertise or offer you one window, but when you ask for it, the answer is the same: "Sorry, finished, take another." Enjoy substitute everything. For example, clothing stores deliberately sew or buy a catchy thing awkward size to put it in the window, and then sell all klyunuvshim it something completely different, etc.

3. The more - the better.
The faster a person consumes goods, the more likely to buy a new run. We use no sufficient quantity of goods and already imposed. Advertising gum with two pads - one pad is more than enough to achieve the desired effect, but "in the TV also showed that it is necessary to take two." Chocolate advertising break off immediately rows rather than slices. Toothpaste squeezed the entire length of the brush, so even with a curl at the end, but rather to clean quite a bit, and you need to wash the shampoo twice ... And this applies to shampoo and razors with indicators and ID

4. The rest - for cash.
The basic thing is sold at a discount or very low, and the main profit made on the supplies, which the customer is forced to buy or gets used. An example of this can serve as razors with detachable blades, free player iTunes and expensive iTunes Store, cooler and water for him, coffee machine and capsules ...

5. Free.
Getting money from those who want to get the additional functionality. The base product is distributed free of charge. Lite-version of the new game where limited opportunities, missions, levels and so on. D., But if you want more - pay five lives free, and the rest - to pay if you want your page or profile was superior to all - pay you Download free software, and it is "flawed", but you can always buy a modified program, but for the money ....

6. Without cholesterol.
Many bottles of vegetable oil has this inscription. Moreover, many advertising companies of this product are based just on the absence of cholesterol. The funny thing is that in the vegetable oil and there is no cholesterol.

Even more interesting to get rid of cholesterol offers a well-known brand dairy products, saying: "Clinical studies have shown that consumption of 1 bottle per day for 3 weeks, helps reduce blood cholesterol levels by 10%. Continued daily use one bottle a day helps keep cholesterol at a reduced level. It contains a plant component "fitonaturalis" (phytosterol), which partially blocks the absorption of "bad" cholesterol. " Interestingly, no fitonaturalisa does not exist, it coined the name for promotional purposes. But it sounds like something? However, it is worth noting that the product has a phytosterol (actually reduces cholesterol), but in much larger quantities contained in nuts and seeds.

7. Without preservatives.
Today, we monitor their health is fashionable, even if you do not know what it means this or that element, as demonstrated by the absence of that. Everyone knows that preservatives - it is not very good and it is better not to buy products with preservatives. Manufacturers are increasingly written on the goods "without preservatives". However, many of the products were not of this useful and safer, for example, manufacturers of Coca-Cola launched a bottle with a new label and the words "No preservatives. Natural caramel coloring. " But I did drink the less harmful?

8. GMO and GMO.
Treat GMOs and GMO mozho differently. The most interesting thing is the fear of people used commercially. Inscriptions "Without GMO" or "GMO" can be found on any product, regardless of whether there is he in it or not (check a buyer is unlikely to be). But the interesting thing, when such inscription "slap" on products in which GMOs can not appear at all - for example, in packs of salt. And acts the same!

9. Lean product.
Many in Lent can find products with a similar inscription. However, the big difference in the product with the label "Vegetarian Menu" and without it may not be how vegetables were meatless dishes, and it still is. But the buyer is not too deeply versed in the product, but fasting, may fall for a marketing course will choose the appropriate product label.

10. Magic bacteria.
The bacteria in yogurt and dairy products, which are described in the advertisement on the screen - a truly unique invention marketers. In fact, many of them are common bacteria in the microflora of humans. These include, for example, include bacteria ActiRegularis. Their real name - Bifidobacterium animalis. Enterprising people have patented a beautiful name of one of the strains of this bacterium. But it is curious that the effectiveness of that Bifidobacterium animalis survive in the acidic environment of the stomach and is not rejected, proved only research companies producing products with this bacterium.

11. Unique cosmetics.
Astounding components aimed at the creation and retention of female beauty. The well-known hair dye - marketers simply reinterpreted "olive oil" in the "olive oil". And beautiful, and the thought of a salad on the head causes. Popular Today cashmere extract, which, judging by the ads, added almost every second shampoo - is banal lanolin, ie wax obtained by washing sheep's wool. But lanolin - not expensive and exquisite. A cashmere extract - beautiful and expensive. And that cashmere - it rough fluff Himalayan mountain goat is not so important. Many in the market of cosmetics and other unique additions: extracts of pearls, amber, rock crystal, gold and even diamonds microparticles.

12. The new formula.
The best way to ensure that the best-selling product - tell us that the next product of the same brand was worse, and using it is no longer necessary. "The new formula", "new and improved composition," "Five times more efficient", "Superior molecule," "even more flavor." Probably, it happens that among manufacturers across honest, and composition of the product is really improving. But the check is not possible.

13. Almost a foreigner.
Present your brand different from the rest. For example, products manufactured in Russia (in the same Moscow) as a unique way to present (or not) of foreign brand: Ralf Ringer, Sela, OGGI, InCity, Zarina, Be free, Savage, People Wear, O'stin, Carlo Pazolini , Chester, Carnaby, TJ Collection, Paolo Conte - it is only a small part of the brand "domestic foreigners".

14. Immunity - that's all.
If you believe the advertising, the problem of reduction of immunity has become one of the most important for our country, along with the microbes under the rim of the toilet, do not ever washes white linen and dizbakterioz. Come to the aid as drugs (which include those other than vitamins and Echinacea nothing magical there), and dairy products containing the unique miracle of culture, lactic acid bacteria, in fact, are already in the human body and in the vast majority of dairy products.

You can not force manufacturers to sell "fair", without gimmicks and tricks. We can, however, knowing the "rules of the game" to control themselves and choose what we really need.