How to sell your idea

Regardless of the scope of activities when you are looking for people willing to invest in the implementation of your idea, you're doing nothing but selling the idea. Some naively believe that if an idea (the book, screenplay) - good, buyers find themselves, however, is not so simple. To sell your idea, you must first sell yourself, because it is you are the "face" of the idea. Today, the competition is extremely high in any sphere of activity. As cynical as it may sound, you should first look unique product, and only then such is.

Preparatory stage

1. Three questions

Do not rush headlong rush into battle, prepare before you begin to take action, ask yourself three questions: What do I want? When it comes to (albeit virtual) meeting with a potential buyer, you need to reduce the level of their expectations to the maximum (what I want to achieve in the end) to a minimum (something I plan to achieve today). Set realistic, small goals whose achievement consistent lead you to the goal of global. What do they want? The investigation of the interests of your customers. Find out their needs, which have not been satisfied, and think about how your idea can help meet them. What are their expectations? To sell an idea, you need not match the level of customer expectations and surpass it. You have to be willing to give more and to do better than they can imagine.

2. thoughtful answers

Many so addicted to the preparation of his opening speech, that they forget about such an important part of communication as a dialogue that is sure to follow monologue. Simply put, the buyer is bound to be asking questions. To your answers sounded good to prepare them in advance. Think about what a customer might ask, and what are you going to answer him.

3. Make sure that your idea may be important for the buyer

The degree of its importance is reflected in how well she remembered how much she is clear and how much the buyer is able to change the view of certain aspects of his life.

Step Action

1. Appoint the right time of the meeting

It is best to schedule meetings on the morning or at lunch. Tired people as well, and hungry - no different than goodwill.

2. Find a partner

The presentation of your ideas will sound better if your side is a man capable of playing the role of observer. During that time, while you talk about your idea, your ally monitor the reaction of the buyer and even after you graduated, interjects.

3. Do not use Powerpoint

The buyer is unlikely to feel comfortable in an atmosphere of dark, stuffy room, the rate of flow of information in which the specified speed of the slide. If you need to illustrate his idea - best to use the board and marker or tablet screen. In this and in another case, kept alive a contact between the audience and the narrator.

4. Start with the main

It is not necessary to spread the idea of ​​the tree before moving on to the point. Start with the most important thing, do not make the buyer to wait.

5. Watch your intonation

Do not let your voice sound like you mean it memorized. You definitely have to rehearse it a million times before the mirror, however, in any case, not to allow the client to understand how long you rehearsed it.

6. Stresses "because"

Be sure to focus attention on the reasons why you should do anyway. The phrase "we have to do so-and-so" - sounds like a directive from the leadership. "We have to do so-and-so, because ..." - sounds like an offer of equal status.

7. Find common ground with the buyer

It will be nice if before talking about "reality" you will spread at least a few words "for life". Family, hobbies, place of service - all of which can be the subject for unobtrusive chatter in order to establish the contact a little more personal than the format requires a business meeting, which undoubtedly will do you good.

8. Tell him why

Explain to your customer about why it is ideal for the implementation of your ideas. A person is more difficult to say "no" when he feels that need it.

9. Do not be afraid of questions

Do not get lost and do not panic, even when you hear the uncomfortable questions.

10. Let your request will be easy

The maximum is consistent and clear to the customer articulates what you want from him. Do not make it to strain the brain in order to understand just what you need from him.

11. Make an easy agreement

Do everything to the buyer have been easy to say "yes." Convince him that you yourself find all the contacts to settle the formalities and so on, in short, get rid of it or any other bureaucratic red tape, and from there you need only consent.

12. Do not lose heart

Even if you say "no." It would not be cool if, after a polite conversation, you arrange a public scandal.

13. Take care of the beautiful end of the meeting

Remember, every detail, even to do or say in the final meeting, can spoil the impression of you. If your client looks at the clock and collects things slowly, most likely time to end the conversation. Regardless of the outcome of the meeting, you need to say goodbye politely and with a smile.

14. Write a letter of thanks

As soon as you get home, or office, to write and send e-mail client thank-you letter.

15. Follow-up

If within one week from the date of the meeting the buyer does not give an effect, write a letter to him in which politely remind the results of your meeting. Wait a week, and write again. If no answer, most likely, it is not necessary to take some other steps. Most likely, the buyer is not interested in your product.

16. Be prepared to fail

Be prepared for the fact that a favorable outcome of the first and even the second meeting does not guarantee "and they lived happily ever after." The buyer may change his mind. Just be ready for it.