Ten strategies for the psychological manipulation of the media

1. Distraction
The basic element of social control is the strategy of distraction. The goal - to distract public attention from important issues to be solved by political and economic elites, with the help of technology, "flood" or "inundation" continuous distractions and insignificant information.
The strategy of distraction is important not to give citizens the opportunity to obtain important knowledge in the field of science, economics, psychology, neurobiology and cybernetics.

2. Create the problem - to offer a solution
This method is also called "problem-reaction-solution." Creates problems, "situation", produces a reaction of the public - that people have started to desire her decision. For example, to prevent the growth of urban violence, or arrange for bloody attacks that citizens have demanded the adoption of laws to strengthen security measures and policies restricting civil liberties.

3. The strategy of gradualism
To implement unpopular decisions, you just need to apply them gradually, drop by drop over the years. That's right were imposed radically new socioeconomic conditions (neoliberalism) in the 80s and 90s: limit the role of the state, privatization, precariousness, flexibility, mass unemployment, wages, which already does not provide a decent life. That is, all those changes, while introduction would cause a revolution.

4. The strategy of postponement
Another way to accept an unpopular decision is to present it as "painful and necessary" to achieve and at the moment the consent of citizens for their implementation in the future.

5. baby talk with the people
Most of the advertising that is aimed at the general public, use the language, arguments, symbols and, especially, intonations, designed for children. As if the audience is very small child or has mental retardation. Why? "If you refer to the addressee, if he had 12 years or less, according to the laws of perception is likely that it will respond or react uncritically - as a child"

6. More emotion than thought
Use the emotional aspect - is a classic technique for blocking the rational analysis and critical perception of individuals. In addition, the use of emotional factor allows you to open the door to the subconscious to bring back thoughts, desires, fears, fear, coercion or desired behaviors ...

7. Keep people in ignorance and mediocrity
Creating a dependent society incapable of understanding the technologies and methods of social control and oppression. "The quality of education provided by the lower classes of society, should be as lean and mediocrity to the gap of ignorance between lower and higher social classes remained and could not be overcome."

8. Encourage the mass carried away with mediocrity.
To introduce to the masses the idea that it is fashionable to be stupid, vulgar and rude ...

9. Strengthen guilt
Make it so that individuals believed that they are to blame for their misfortunes and failures due to lack of intelligence, ability or effort. Thus, instead of rebel against the existing system, individuals feel helpless engaged samoedstvom. This leads to a depressive state, it contributes effectively to curb human actions.

10. Be aware of the people more than they currently
Over the past 50 years, scientific advances have led to the rapid growth of the knowledge gap between the bulk of the society and those who belong to the ruling elites, or used by them. Thanks to biology, neurobiology and applied psychology, the "system" uses advanced knowledge of the human being, physically or psychologically. This means that in most cases, the "system" has more control and more power over individuals than individuals on themselves.

The organization "secret" bus tours.

Suitable for: drivers, knowledgeable city
Resources: given in the article
Capital cost: the equivalent of the cost of the quality of imported buses + appropriate equipment

Leading positions in the ranking of profitable activities has always occupied and will occupy the entertainment business - a man always looking for entertainment. Tourism does not yield entertainment, due to the constant human desire for the new and the unknown. Every person likes to travel, meet new ones. The combination of tourism and entertainment is a very profitable commercial enterprise. Proof of this are available, while only abroad, "secret" bus tour.

What a sense of mystery?

Perhaps everybody knows the work of traditional travel agencies. So, the customer selects the optimal route for yourself, then orders a trip to a certain place, after which the employees of the tourist agency reported traveler exact time, cost and route.

Completely different is the case with the "random" bus tours. By choosing such a trip, the customer is informed only about the departure time, duration of tours, number of seats and cost. The traveler has no idea where he was going to take and that it will show. It is this uncertainty is the main "chip" provided services of this kind. Thus, the focus is on the eternal desire of humanity to the whole mystery, the new and the unknown. Due to come to know the will of mystery and suspense were open countries and continents, to master space, explored the depths of the sea, made scientific discoveries. In the "secret" tour bus person pushes all the same passion for the new and the unknown.

Principle of operation

In his arsenal is necessary to have a huge variety of routes. The ideal option would be a constant change of ways of movement. Usually, the development of a new route takes several days. Optimum will arrange trips twice or three times a week, of course, each time a completely new route. Such an approach to provide you with the opportunity to think about new and even more interesting excursion routes to clients. The main thing to keep secret from the client route and destination of the trip.

Organizing routes need to pay close attention to a lot of different parts. For visitors and leisure travelers alike will be interested in almost everything from local parks to fountains, lakes and rivers. It is appropriate to be fishing in the ponds and a trip to the mountains. No less interesting to visit the local galleries and museums. Of course, we should not focus solely on traditional tours (mountains, forests, museums, parks), the soul will fall vacationers visiting notable places of the city, which are associated with interesting myths, stories, rumors.

To organize bus excursions, the following components. So, first of all, you need a proper bus, the ideal option would be foreign, equipped with comfortable seats, air conditioning, etc. The drivers, tour guides and well developed routes. You will also need equipment, if provided for mushroom picking or fishing. Advertising services provided on the back of the bus can be by placing on it the image and contact details.

   Business idea: to produce granulated feed

According to Irina Vasilyeva, today claimed dry granulation, as in wet - must also produce semi-finished drying. "Many manufacturers of animal feed, in principle, do not want to mess with wet granulation, although often it is after steaming the easiest way to get valuable fodder fines 0 2 ... 2.5 mm, - says the expert. - However, in the production of feed must take into account the ability of components to the granulation. For example, bran, grass meal and sugar beet pulp have a poor performance on the compression and form stable granules, and wheat, rye, corn, on the contrary, granulated fine "

Farmer fancier Olga Lavrova Offline Ptitsa.ru, in particular giving the following advice: "Of great importance are binding agents that are administered to increase pellet strength and to reduce energy consumption. As such agents used are often liquid products, such as fat, hydrolyzed, molasses and powder - bentonites. Some of these substances increase the nutritional value of feed (oil, molasses), animal feed enriched in trace elements (bentonite). "

In other words, first of all it depends on the formulation of feed choice of a pelletizing equipment and technology. However, there are some technical details. "Presses with horizontal rotary die - says Sergei mechanic cord from the company" Repair & Service "- basically good machines, but their disadvantage is uneven load on the working surface of the matrix. As a result, uneven wear of the matrix and rollers. But with a vertical rotating array of such there is no shortage. " The dimensions of the granules depend on the animal feed matrix hole diameter, and the length is governed by the position of the blades.

By Senka and cap
To start in this business, it is important to determine the equipment. Olga Lavrova explains that today the cost of Chinese granulator 15 kW / h and a capacity of up to 480 kg costs about 235 thousand rubles. It is understood that, for example, German equipment better, but it has a higher value. However, there are affordable phones in Russia.

With this position and agree Sergei cord. According to him, the Russian foreign technique is preferable because both safer and more maintainable. "Well proven mini-factories" Dose "- says the mechanic. - The composition of the feed enters zavodika Corn-crusher, screw mixer, overall weight-metering device, as well as remote management of the complex. "

Entrepreneur of the Rostov region Vlad Koroviev suggests that in this business it is important to have guaranteed sales to the entrance to the business did not false start. "I know in my district virtually all farmers, so all pre-traveled and asked what animal feed and how much they buy. The children shared information. The rest was a matter of technique. I advise you, do not be lazy and get a clientele in advance. "

Reference consumer
In this business it is important to identify and to the formulation of feed. For example, fur farming and rabbit feed includes 10 components, including non-food fish flour and yeast hydrolysis. But the feed-concentrate for adult rabbits in its composition has barley, oats, wheat bran, oil cake, sunflower meal, as well as chalk and table salt.

However, you can earn not only in agriculture. So forumchanin Billtrade wrote in his blog: "The theme is good for business, good money in Europe earn on granulators, which is packed with 70 grams and are sold at the zoo visitors, who want to feed the animals. And the money is earned, and the animals fed. " A review of various forums, this business belongs to the sought-after entrepreneurship as granulated feed has an impressive assortment of recipes.

             Production of plastic pipes

The market for the production of plastic pipes in Russia today is very scale. This is primarily due to the relatively simple method of production, and secondly with the growing demand for this type of product. Application of plastic pipes is very wide: it and sewerage infrastructure, heating system, and conduct gas and water. Also plastic pipes are used in the creation of a floor heating.

The breadth of the application of this product is due to their material production. Thus, the plastic is durable, corrosion resistant, easily withstand temperatures up to 200 degrees, does not oxidize water pipes are not themselves exposed to limescale, use a period of up to 50 years of work, plus they are lighter and easier to strip, as Maintain a good strain.

Existing market manufacturers are constantly improve production technology, thereby expanding the range of products. I must say that now there is a fairly high level of competition among manufacturers. Therefore, if you stay at this business should be from the first moments of activity to produce the highest quality product at the most reasonable price for the consumer.

Technology of production of plastic pipes

The raw material for the production of pipes are polymers of high pressure, as well as in some cases the polymers are low-pressure, polybutene, polypropylene, polyvinyl chloride is also used et al. Production of pipes - is the most environmentally friendly process. It happens all the extrusion, in other words, the pipe, in the literal sense of the word, squeezed out of the softened plastic through specialized equipment, called an extruder. Now manufacturers of machines for the production of pipes supplying some of their species.

It:

- Screw - basically like a meat grinder or juicer;
- Besshnekovye - where the foundation for the production of pipes carries the disk of the equipment. It is usually used when the tubes are made from composite materials;
- Combinatorial - combines the performance of the auger and besshnekovogo, ie disk.

Special distribution have screw extruders. They in turn are divided into High-low single-stage and on specialized and universal, as well as on single or twin screw. You can select a separate group extruders equipped with degassing and heat chamber devoid of it. This is only a small part of the varieties of machine tools for the production of plastic pipes.

Manufacturers each year improve their machines, supplementing them with new features and enhancements. So list the complete list with the entire set of characteristics is quite difficult.

In general plastic pipe manufacturing process can be described as follows. The granulated feedstock is placed in a special hopper of an extruder, where as a result of high temperature liquefied plastic. Then the plastic mass is extruded through a forming head which defines the basic characteristics of the future tube. The next step in the resulting preform stretch towing vehicle, where it is the primary cooling and under high pressure, it becomes a ready form. At the last stage, the cutting and twisting pipes in the bay, or their stacking.

Raw materials for production

Industrial production line of plastic pipes in addition to the basic equipment of the extruder, has available a machine for cutting, as a system of feed, bath for cooling and calibration, high-mixer, pulling device, a vacuum machine molding and Receiver Drive producing pipe-laying in piles.

As a rule, the performance of the enterprise for the production of pipes is determined by the size of the products. Thus, when the pipe diameter 20-25 produced an average of 80 kg per hour tube, when the tube diameter of 32 to 50 - 100 kg per hour, with a diameter in excess of 63 - 130 kg per hour. Over time, one production line pipe allows you to get about 1 km of plastic pipes. Each line is quite unique and allows the manufacturer to make an order for equipment that is focused on your business. The minimum cost of a production line starts with 400 thousand. Rubles.

Speaking of raw materials, it should be noted that at the time of purchase is necessary to monitor its quality and shelf life. In this context, polypropylene and polyethylene are also a good choice of material because They have absolutely unlimited shelf life. The best raw material is considered to be a copolymer of polypropylene and its market value varies from 50 to 70 rubles per 1 kg of pellets.

Widespread use of a low-pressure polyethylene, and, first of all it is due to its low cost - 40 rubles per kg. A good practice to purchase raw materials from one plant, it can reduce the cost and time for the conversion and migration tools, as well as producing the same quality of the pipe. Thus, a polyethylene plant may be different from other polyethylene effect differing production technologies.

Recommendations regarding the selection of staff and premises

The room, which will be made of plastic tubes must have the following set of characteristics: to be a good approach to the storerooms, respectively, the warehouse itself, the shop with an area of ​​not less than 40 square meters. m. (optimally up to 200 square meters), as room must be equipped with a bathroom and located in the industrial zone of the city.

To serve one production line on average, need no more than 3 people. The same should be hired equipment operators, technicians and laborers. The level of wages for employees You are free to establish themselves, but keep in mind that good technology is not going to work for wages below 50 thousand. Rubles.

Demands

Start of production is associated with large paperwork. You will need to get permission from the fire inspection, service gas, sanitary and epidemiological station, Gosnadzorohrantruda from local authorities and others. In our country, this is probably one of the most difficult stages. It is very important, bumping into obstacles of bureaucracy, do not give up.

In accordance with GOST 18599-2001, the following conditions of storage and transportation of plastic pipes. In accordance with the products authorized to carry absolutely any kind of transport in covered freight wagons or the car body. Also the pipes must be protected from dust and various external effects, they must be sealed with a plug, and properly packaged.

The volume and weight of the wound into a coil pipes must not exceed 1.25 tons, the length of the stacking tubes should not be more than 5.5 meters.

When storing pipes in stock, they should be protected from direct sunlight, high temperatures and in a horizontal position. When storing pipes more than 2 months, the height of the stack should not be more than 2 meters. When storing pipes less than 2 months the height can reach up to 2 meters. The total duration of storage of the pipes should not exceed 12 months, a minimum shelf life of the pipe, according to the law, can not be less than 2 years from the date of manufacture.

Sale of goods

Start of production can start themselves with a minimum of 8-9 million rubles. And it provided, that will not be purchased new and used equipment and the volume of 100 tons of raw materials. Plus, in this start-up capital has just laid the salary for the first six months of work and room rental for the same period. For sufficiently large investments this business has a high degree of return. So, you go on the net profit after a maximum of 2 years. On average, these manufacturers are paying off equipment for 1.5 years.

Speaking of profitability can be argued that today, because of the high level of competition, it is not stable and has spread from 2 to 20%.

The final price for the goods is enough biodiversity and to a greater extent depends on the characteristics of the pipe. For example, a pipe having a diameter of 63 mm on average costs about 90 rubles per pog.m. and pipe diameter of 800 mm on the market sold for 14 thousand. Rubles. With the implementation of the product must be guided by the original area of ​​application of plastic pipes. They were described above. It would be good to establish contacts with regional firms making the installation of pipes, they will provide you with regular orders for their needs. Plus, do not pass by the large and small household hardware store.

How to open a store household chemicals: earn shampoos and powders

The modern housewife uses in everyday life a whole arsenal of various chemical products, and many of these are essentials. Manufacturers do not tire to invent new formulas and create more versatile and highly specialized products. A variety of household products is impressive: washing, cleaning, disinfecting, hygiene, washing. Demand for them is always there, and it is not subject to seasonal fluctuations. Therefore, shops, offering a good range of household and cosmetic products, are never left without customers. How to open a store household chemicals, and whether there is in this sense when there are so many competitors?
Why household chemicals?
Commercial household cleaning has many advantages due to the nature of the product itself:
household chemicals out quickly, so each family gets the necessary funds on average 1-2 times per month;
Chemistry - goods with a long shelf life and does not require any special storage conditions;
You can choose any size of trade, from the economic to the Market mobile shops;
average unit price is low, which allows a large range of products to buy.
At the same time the level of competition in this area can become a limiting factor in the implementation of the idea of ​​opening a store household goods. Household chemicals can be purchased in many retail outlets, primarily concerned hyper- and supermarkets. They are usually represented by a good selection of products. But the Department of Household customers usually drop during the purchase of products. Especially to go to the supermarket to buy dish detergent, not very convenient.
But in a specialty store selling household chemicals and cosmetics you can quickly find everything you need and choose a product of even more rich assortment. Such convenience stores usually belong to national or large regional networks have greater opportunities to work with wholesale product suppliers.
To compete with the big players is difficult, but possible. There will always be a place, not yet "captured" networker. In addition, it is impossible to imagine a single store products once all brands, of which the market is vast. That's the theme for reflection beginning entrepreneur.

The room and the staff

The room is better to choose a shop in a densely populated area, good passing place. Optimal area - 100 square meters, but you can lower (depending on the variety and size of the planned trade). In walking distance should not be the outlets of strong competitors.
The room should be allocated sales area, storage and service rooms. If the sale will take place over the counter, it can be a small room. For an open trade needs space to comfortably position the shelves and display cases and provide free access to them. Both formats can be successfully combined.
Self comfortable for the buyer and considerably increases sales as compared with trade over the counter. However, there is also a dark side - theft. To prevent this disaster, will have to invest in additional hardware (magnetic frame) and hire more employees (sellers, security guards).
Number of merchants depends on the floor space and forms of trafficking: 1 seller at the counter, 2 - 3 consultants in the sales area - this is the minimum for the combined size of the store. The seller is required a good knowledge of the range, the ability to consult the buyer. Consultants should be directly interested in the higher level of sales, so for them it is advisable to install a small fixed salary and the bonus part, depending on the results. On staff salaries overfill the amount of 100 thousand rubles.
Equipment & Products
Hardware store consists of counters, cabinets and shelving. Behind the counter is arranged cash area (buy 1 - 2 cash register). The trading floor mounted racks: the walls and the island (in the middle of the room). Racks must be located from each other at a comfortable distance for buyers. It should be put at the entrance to the basket for shopping. Hardware store area of ​​100 square meters will cost approximately 150 - 200 thousand rubles.
In the supermarket you need to provide the cell, so that customers can leave their belongings in them.
Display of goods on the shelves and display cases made in accordance with the recommendations of merchandisers. Proper layout helps customers make the right choice and increases sales.
Of course, it is necessary to provide its customers a wide choice of products of different brands. Procurement of goods - the main item of expenditure of the store.
The main products - household chemistry (cleaning, washing-up liquid and a variety of surfaces, detergents and conditioners), hygiene (body and hair, oral, shaving kit). In addition - cosmetics and perfumery average price category (mass-market), other goods (manicure, bath accessories, hair accessories and other small things). Only 5 - 10 thousand. Items.
The cost of filling the store of goods amounted to 1 mln. Rubles.
Purchasing products need only from official suppliers. All funds must be certified, good quality and normal shelf life.
Surcharge for various categories of products from 10 to 50%. To compete with the networks that have the ability to purchase products at a discount, your mark-up should be small. You can from time to time hold shares by providing discounts on some goods due to a slight increase in prices for others.
Making and Accounting
Even before the enter into a lease for the premises, the business is necessary to issue. For retailers fit registration as an individual entrepreneur.
If your region is provided UTII for this type of activity, you can save money on bookkeeping: accounting for "vmenenke" third party is inexpensive.
Licensing Commerce household cleaning products is not required.
Opening of a store
Home shop you must be accompanied by a small advertising campaign: to hang a bright sign, banner, decorate the shop window, make festive decorations input hire promoters to hand out flyers.
To maintain customer interest will help you to attractive commodity prices, market shares (Lottery, distribution of loyalty cards, gifts to buy, and other pleasant activities for customers).
If you can find the best location and competently organize the work of the shop, then in six months you will be able to receive a monthly income of about 150 - 200 thousand. Rub.
Expect a full recoupment should be no earlier than one year after the opening of the store.

7 ways to develop the habit of acting

1. Do not wait for ideal conditions

If you wait until all the conditions will be perfect, you probably never will begin to act. There will always be something that will bother you. Either the appointment is not the time or the market fell, or too much competition. In the real world there is no perfect time to start a business. You must begin to act and solve problems. The best time was last year. Second chance - right now.

2. Be a man of action

Train in performing actions, and not razdumyvaniya them. Do you want to start to play sports? It is necessary to put in place the Chief? Do it today. The longer is the idea you have in mind, the weaker it becomes. A few days later the details begin to blur. A week later you forget your thought. Becoming a man of action, you will be able to do more and to stimulate new ideas.

3. Remember that ideas alone do not bring success

Ideas are important, but they gain value only when they are implemented. One idea is realized dozen brilliant ideas that are just waiting in the wings. If you have an idea that you really believe in, do something. As long as you do not accept the cause - will not go anywhere.

4. Use action to ward off fear

Have you noticed that the most difficult part in public performances - waiting for your turn? Even professional speakers and actors feel the excitement before the show. As soon as they start talking, excitement disappears. Action - a way to ward off the fear best. The hardest thing to act for the first time. As a start, you get confidence and it becomes easier and easier. Eliminate the fear began to operate, and build on the success of confidence.

5. Automatically start your creative mechanism

One of the worst misconceptions concerning the creative process - it turns out to work when there is inspiration. If you wait for inspiration does not fall on your head, you will be working very rarely and at long intervals. Instead of waiting, the mechanism automatically run your creativity. If you need to write something, sit down and write! Hold the handle. Present the all you can. Simply by performing the familiar motion, you send your brain in the right direction.

6. Live in the present

Focus on what you can do at the moment. Do not worry about that, that you should have done a week ago, or what you will do tomorrow. The only time that you can change - now. You will be a lot to think about yesterday and tomorrow - will not get anywhere.

7. Immediately get to work

Usually people like to talk, small talk is included even in the practice of business meetings. The same happens with those who work alone. How often do you check your mailbox and RSS-reader, before taking up the serious work? These distractions will cost you dearly if you do not learn how to avoid them and get to work immediately. Becoming those who immediately goes to work, you will find a new source of productivity, and other people will see you as a leader.

You have to be very organized person to take up the case on their own, without a command from above. Perhaps this is why an initiative - it is a property that is so eager to get the managers in all companies. Do not miss the initiative. When you come to a good idea, start implementing it without a decree from above. When people see how serious you are about the activities, they will mark you. Those who sit at the top, no one says you have to do.

8 important areas of self-development

Save on the wall to keep to the right course of development!

1). Learn basic financial literacy.
Apply the rules of life with money. Learn how to build their business and manage money.
First of all take a moment to read the following books:
- Robert Kiyosaki's "Rich Dad, Poor Dad";
- Yuri Moroz "Business. Allowance for geniuses ";
- Robert Allen "Multiple sources of income."

2). Learn to think.
There are special techniques of thinking. To learn they can be on the books:
- Edward de Bono;
- And the theory of inventive problem solving (TRIZ).

3). Find out how the human memory.
Take on arming Vladimir Kozarenko book "Textbook of mnemonics." If you have children, they will become honors in school, simply applying memory techniques.

4). Learn how to read quickly.
One month of training on the book by Oleg Andreev, "Learn to read quickly" and you will read is 2 times faster.

5). Learn basic typing skills.
Takes 2 weeks to 15 minutes a day with the program of Stamina. And you can impress your friends by typing blindly. And most importantly, save yourself some time in the future typing.

6). Manage your dreams.
Learn how to control dreams, you open access to their creative abilities. Complete course "Lucid dreaming 7 days" or read a book on dreams. Lucid dreams - a thrilling adventure, they are 3D movies with your personal participation.

7) Learn the laws of success.
Successful people know something that others do not know. There are secrets to success, using which you can achieve the desired. The most complete collection of materials about the success of work compiled in the book "The Magic of success."

8) Work through emotions. Manage your energy.
The most important stage of development. It unrealized emotions create an obstacle to self-development.

"Stress resistance" 10 ways to not go crazy at work

1. Do not try to control everything

Stress begins when in certain circumstances demand that you impose exceed your ability to control them. The more in control you have, the less you are tense, and vice versa. Use the "internal control lever" to stop feeling like a victim of circumstances and to manage any situation. To do this, you will be required some effort to realize his first spontaneous reaction to what is happening, and to switch to make informed and targeted decisions.

Any problem consists of 50% of the factors that we can control, and the other 50% are beyond our control. That transcends you, draws you like a magnet attracts metal. However, getting stuck on the factors that you can not control, you will automatically configure itself to stress and once again find yourself in a vicious circle, out of which not see. Remember that when you are caught in the grip of stress, you need only to concentrate on what is in your power to fix it. The feeling that you are able to control something that increases your ability to handle stress. In fact, even a one-minute visualization of how you change things for the better, will fill you with positive emotions and reduce fear.

2. Think of the problem as a temporary phenomenon

It is much easier to maintain stability under stress, if you treat the problems as temporary difficulties, which eventually resolved. In other words: "The problem will be resolved quickly. It only affects one particular situation, and not on the rest of my life. I can handle it". This view of the situation will become your vaccine feeling of helplessness and depression. Even if the changes are constant, you can adapt to them the main thing - to take them as a process of development, during which the current confusion and chaos in the end will give you new opportunities.

People who are well-adapted to the changes that can be called realistic optimists. How to become so?

Switch to the "industrialized". People tend to two types of thinking. "Fixed mindset" - when they rely only on their own knowledge, and everything that goes beyond that, seen as a misconception. And "industrialized" - when they see learning as a process and, therefore, are not afraid to make mistakes and thus acquire new experience.

3. Step back

If you can not see the lumen, and nothing has changed for the better, even if to achieve modest results you have to apply a super-it's time to step back a bit from the situation. This may be the optimal output in many cases, when your company is changing and you have a little time to accept the current terms; when you have to deal with difficult communicating colleagues or business partners, but you are not in a position to dictate its terms. Applying the principle of "reasonable detachment" in practice, you, on the one hand, involved in the process and contribute, on the other hand, you are emotionally abstract from any outcome of your efforts. Participate only in those battles that are worth your time and energy. Draw a line: a negative effect, you can bravely take and what is not? Remember that you have to stay on the "healthy side" features.

4. Learn how to "turn off"

Your nervous system determines your natural reaction to stress, and consists of a button "on" button and the "off", which ideally should work in tandem. Button "on" - the sympathetic nervous system (SNS). It energizes and helps to focus on the issue. It responds to external stimuli such as e-mail or voice of your head. It turns on automatically every time you need energy supply. The button "off" - the parasympathetic nervous system (PNS).

It controls all the basic functions of the body at rest, including breathing, heart rate and sleep cycles. While the SNA includes your stress-realizing system, PNS it off. You must learn to activate a targeted PNC.

For the development of endurance athletes use interval training, among which are the periods of restoration and replenishment of energy. This so-called model of "intensive physical exercise / recreation." Indicate periods for themselves "on" and "off" in the schedule of the day. To restore, select classes that you relax, or classes that fill you with energy. The best option - to alternate them.

5. Breathe correctly

There are many ways to press the button "off". Such techniques as breathing exercises and meditation, have gained popularity because they do not require special conditions and they can easily resort directly at the workplace. According to neuroscientist Sony Sequeira, slowing breathing or deliberately handling it, you break the automatic breathing patterns and subconscious emotional patterns that are based on them.

For example, you can do the exercise "breathing in three stages," several times a day to reduce the activity of the SNA. Breathe in through your nose, hold your breath, exhale through the nose - all to equal the score (for example, five schёtov inhale, holding your breath for five schёtov and exhale for five schёtov). Connect the tips of the fingers of both hands to balance the right and left hemispheres. The duration of exercise - three minutes, one to two times a day or in case of overload. For better results, you can do the exercise on a daily basis and to increase its duration to 7-11 minutes.

6. Prioritize

The best way to keep your internal work schedule under control - is to try to have all your thoughts in one direction. This phenomenon is known as the line of thinking. Imagine the results you want to achieve, and then think, feel and act for the sake of his achievements. When you are clear about your purpose, it helps you focus on the circumstances to which you are able to influence.

It is very important to teach the brain to direct your attention only to the incoming stimulus that is most relevant to your priorities, filtering out all the minor.

7. Delegate

Look for opportunities to delegate functions and tasks. It's like juggling. It is necessary to distinguish between glass and rubber balls: attention should be given a glass balls and rubber balls are not scared to drop or pass it to someone else. If you can not delegate responsibility for the reason that there are no people around you who can do the necessary work, go to "your half way." Make it so that employees who do not show the proper result, were able to express themselves. On the other hand, if they have no progress, and do not hesitate to find someone who will perform the task better. A significant portion of the stress caused by the fact that we put up with low skills or avoid direct discussion of poor results in an attempt to preserve the "diplomacy".

8. The right to say "no"

Here are some tips on how to say "no" without feeling remorse. Be straightforward - conveyed to the interlocutor clearly and understand why you can not meet his request at all or within the established deadlines. Ask for more time, or replay the job. Change its expectations! I sincerely share his feelings: "When you first asked me about it, I took the task with enthusiasm, as [...], but then I thought about all the good" or "I'm sorry, but I can not help you ...." If you now especially difficult, you can "shift the blame" on the other: "I promised (my husband, son, etc.) that I will have dinner at home at least three times a week." Answer "no" to a certain request, but try to keep the opportunity in this relationship in the future. Suggest to do what you really able to do, even if your proposal differs from the original request. Also, do not forget to ask how things are going, the next time you meet that person.

9. Less distracted

You always someone distracting and would detract from the job - it's inevitable. Nevertheless Take your time, energy and attention as a valuable and non-renewable resources that should be protected. The work of the majority of office workers on average dropping off 7 times per hour - about 56 times a day. As a result, we spend 2.1 hours a day on the distractions. Perhaps you think that because you distract others, and they should stop doing it. You sincerely hope that they will read your mind and guess yourself what you think of them when they distract you!

You have to be thoughtful and rigorous criteria, what the situation deserves your immediate attention. If you really want to avoid distractions, the easiest way to disable notifications of new messages or answer the phone. In addition, you can "make them into my schedule," so that you can control the time when others want you something to distract. For example, plan regular meetings with colleagues, if further work will depend on your feedback. Select "Backup (buffer) time," when you will be able to solve unexpected problems, or devote time feedback. Clearly set when you are available to others, and when not.

10. Respect sleep

Some of you have trouble sleeping. This occurs because the SNA is constantly on edge. The blue light from the computer screen blocks melatonin - and it comes to bite you. To transition from "the included" state to the "off" was not so sharp, it is necessary to develop a complex for the preparation of the body for sleep. Start 15-30 minutes before going to bed. If possible, the lighting should be as close as possible to the natural, such as candles. Make a list of all scheduled tasks on the following day, that today cram your head. For one to three minutes, concentrate on what was a good day and thank you. Take that calms you - it may be reading, drawing or meditation.

If you can not sleep, try this breathing exercise. Close the right nostril with the thumb or index finger of the right hand and left nostril breathing. If possible, it is also possible to roll over on his right side, his head resting on the pillow so that the right nostril closed. Duration: three to five minutes. This exercise soothes due to the activation of your TNC. When you breathe the left nostril, then after three to five minutes again plunged into the bliss of sound sleep.

Simple ways to efficiently and easily overcome laziness

You've decided that it's time to deal with it? It's fine. You can become a slave to laziness always. The following recommendations, no doubt, you do not allow:

1. The night before, clearly specify goals for the day, find a reason why you want to achieve them, a sober assessment of the importance of their tasks and scope of business.

2. Make a detailed action plan. If something can not do, you do not need a "push" to the plan. Someone wrote a full list of its affairs and hangs it in a prominent place. This illustrative example is also good in the fight against laziness.

3. Starting the day, feel free to make your first move. Someone hard to start executing the plan. But it's worth a little effort as things keep going, though, of course.

4. All sessions should alternate the intelligently. As is well known, the implementation of any monotonous work quickly bored. Experts recommend combining the physical brain activity. Firstly, it will keep the strength to continue the initiated, and secondly, it will be easier to get rid of laziness.

5. Assign Controller. They may be a friend or relative. As is well known, to control yourself it is not always possible. But knowing that you watch from the outside, always work more enthusiastically. This kind of control miraculously awakens the conscience and give impetus to the implementation of affairs.

6. Tired? I wanted to be lazy? Then try to do nothing at all. Just sit in a comfortable chair, stand still in the same position for several minutes. You would think that time goes very slowly, and soon it will turn into an eternity. The desire anything done very quickly, "You will."

7. In no case do not delay your business for tomorrow. One of the secrets of true success is the timely delivery of the work. If your struggle with laziness stale and useless, by the same token, it is no more than an obstacle to your professional growth.

In the fight against the hated laziness is important is your attitude:

- Start your morning with a cheerful attitude: sweet stretch in bed, greet the sun, take a contrast shower, drink a cup of delicious green tea or coffee, do morning exercises and walk, and be sure to ventilate the room.

- Properly zamotiviruyte itself. This can be a sense of pride that you will feel after doing their work, or at times increased revenue.

- Soak optimism. Laziness, as you know, is a constant companion of pessimists who are waiting at the same time are afraid of failure. You know well that the world belongs to optimists, while the pessimists are merely spectators.

- To show more determination. In no case do not leave her halfway begun. Feel free to go ahead, find some new ways to overcome obstacles and difficulties. Someone invents itself inspiring motto and the appearance of fears, doubts remembers them.

Why do not you do something like that?
Get rid of it already now, not tomorrow. And may all your dreams easily become a reality. You will surely achieve its goals, thus making his life as happy!

Business Idea Small Business: Production of wardrobes to order

Initial investment: 24 thousand.
Profits from the sale of 1 unit: 7 thousand. Rub.
Payback period: 1 month.

In the West, wardrobes back in the 80s of the last century and became popular successfully displace conventional hinged design. Today this furniture is an integral part of the interiors of apartments and private homes, it is made in the layout at the design stage housing. We have, so far there is a replacement of the old with new cabinets, sliding.

Feature production of wardrobes that they mainly do custom-made for a specific room. Serial production of housing, built-in furniture are engaged only large factories that receive a big order, for example, from the new building. Piece orders of interest to large and medium-sized production. Therefore, for people who are updating the interior individually run private businesses. And this is a huge niche and a perspective view of the furniture business. If done right, of course.
Closets and their benefits

The main advantage of this cabinet - it fits into any room and is equipped to precisely fit your interior, lifestyle and household needs. The number and size of shelves, height, width, depth, decorative finishes - everything is corrected on request. Closets are appropriate in the living room, bedroom, hallway, nursery. If desired, they can be converted into a full dressing room, because the design to fit the parameters of the particular room (even with the obvious flaws in the form of a sloping ceiling or strictly vertical walls).

And the main difference between "compartment" of conventional cabinets - sliding doors that do not require a separate space as the standard swing. That is why closets increasingly demanded. And given that this contract furniture consists mainly of linear structures - it is quite capable to produce and nonprofessional, after a short course of study and preparation.

Design features wardrobe.

Cabinets coupe can be:

1) Built-in

As some of the surfaces of the cabinet space used constructions (ceiling, side and rear walls, floor). The case provides a rigid attachment of furniture, are not forming a mobile cabinet that allows you to hide or practical to use the unusual layout (niches, arches, sloping ceilings attic, uneven corners), etc.

2) Polnosborochnymi

They have all the elements of furniture, that is, from the usual cabinet differ only in the presence of the sliding door. They can be moved, transported, to collect on a modular principle.

Polnosborochny wardrobe

The main design feature of any wardrobe - front sliding / folding doors, equipped with a system of sliding. It is the quality of the fittings and correct installation of this element and depends on the life of this type of wood furniture.

Sliding system - a set of roller mechanisms and metal profiles.

The reference track can be:

• Only the top systems
• Only the bottom of the system,
• top and bottom simultaneously.

Profiles are steel and aluminum, closed and open. High-quality roller mechanism comprises a bearing and a special coating silent, extending the operational life of the structure. Sami rollers can be made of plastic or steel (first - cheaper second - reliability).

The inner "filling" of the cabinet is completed with a variety of modifications, size and purpose hangers, shelves, baskets, coasters. Standard version - shelves and drawers made of plywood, particle board or LDVP. But there are original "honeycomb" design, made from steel mesh coated with vinyl.

Such components increasingly demanded because:

• easy to remove, if necessary, to make room for bulky items;
• in transparent cells can be clearly seen that somewhere lies;
• things "do not lie", thanks to the constant air circulation;
• Boxes can be combined with traditional chipboard shelves.

Front cloth wardrobes can become indispensable for the interior decoration. For their content using the glass (matt and transparent, with colored films, sandblast finish photo printing), mirror, plastic, metal panels, wood trim with imitation of expensive wood, carving, etc.
Raw materials required for the manufacture of wardrobe:

• chipboard (MDF)
• Fibreboard (LDVP)
• aluminum profiles, clips, detents, holders or ready-made kits, sliding door systems from recognized manufacturers (eg «Komandor», «Rolla», «ARISTO», etc.);
• Fittings (handles, hooks, brackets, hangers, holders, galstuchnitsy etc.)
• adhesive pin,
• solvent 646,
• edging material (PVC film, melamine edges, etc.)
• Nails, screws, bolts,
• decorative finish (mirror, glass, wood, bamboo).

Making wardrobes regulated guests:

This list includes:

• 16371-93. Furniture. General specifications;
• 13025.1-71 furniture. Functional dimensions;
• 26800.4-86: Furniture for office premises. Functional dimensions of cabinet offices;
• 19882-91: Furniture case. Test methods for stability, strength and deformability;
• 6449-76 Wood and wood materials.

Equipment and tools for the manufacture of wardrobe.

Tools for the manufacture of cabinets.

A standard set of equipment:

• electric - 2000 rubles;
• jigsaw - 2500 rubles,
• Manual elektrofrezer - 3000 rubles,
• Clamp - 900 rubles,
• cutter (depending on accessories) - 5 pieces of 300 rubles,
• Saw electric end - 8500 rubles;
• screwdriver - 2500 rubles,
• auxiliary tools: allen key, a knife, a hammer, a drill (diameter 5, 6, 8, 9.5 mm), a file, sandpaper on fabric and foam based - 2500 rubles,
• measuring instruments: the level, square, tape measure - 600 rubles.

Total: 24 000 rubles.

Manufacturing technology wardrobe.

1. Departure to the customer, the product of measurements and model selection of the cabinet.

Immediately necessary to determine the following parameters:

• material and workmanship. Please note the customer that for any design, the upper and lower inserts can only be made of particleboard with a minimum thickness of 16 mm (chipboard, MDF and so on. D., But fiberboard, glass and other materials of high strength is not enough);
• layout and design;
• exterior decoration and decor (mirror, glass panels, trim bamboo, rattan, plastic furniture, etc.);
• presence of illumination of shelves and the top of the cabinet;
• inner "filling" - the size and placement of the shelves, the number of compartments, drawers, etc.

At the initial stage, can not do without a laptop. Quite often the customer does not know what he wants, so do not be amiss to pick up a few dozen different models of cabinets of various configurations and install a simple software designer (eg, "Basis-furniture», «PRO 100" or «Woody»), to design and show "on the spot" a rough sketch of the future project. With the help of these programs and make nesting sheets, with the location and size of the holes for drilling and mounting hardware.

Design cabinet.

1. Approval of the sketch.

2. Cutting materials.
After agreeing on the sketch, it is necessary to make the cut material chipboard, fiberboard according to the map sheets cutting.

3. Grinding an end.
The end edges are polished to avoid falling under the exfoliating particle board melamine edge.

4. Attaching the edge of the film.
At the ends of an edge and a contact adhesive film is applied to chipboard, stand 5 minutes until absorbed. After that, the edge should be pressed to the end, fixing over the entire length with "iron" (the second way - to iron a hot iron through a felt cloth). All ends taped, aside element of 2 hours to complete drying of the adhesive.

5. Processing overhangs.
After the glue dries, remove the overhang - the extra edge projecting beyond the CPD.

6. Marafet.
Using a hand router or sandpaper to smooth the edges process.
All finished parts wipe solvent to clean the residue from the glue.

7. Fasteners
Mark and drill holes for fasteners. Install tie and mounting hardware on all items.

8. Installation of the frame profiles

On the web front surface of the door frame from the set of profiles. Pack up and go to the place of assembly.

9. Installation frame.

When installing the bottom, be sure to check on the level. At the bottom of the aligned erect frame structure, connecting parts fasteners.

10. The internal filling wardrobe.

After fastening the rear wall and the top panel again to check the level of hierarchy, to establish internal content with the appropriate accessories (mounting brackets, rods, rod holder, guides for drawers).

11. Installation of the front surface.
Profiles of the top and bottom rail is fixed on the screws.

12. The guide roller.
On top of the front door guide roller set.

13. rollers underneath.
To the bottom of the front rollers webs attached to the adjustment screw.

14. The assembly and adjustment of the cabinet.
During assembly of the "compartment" is first inserted into the back door, checking her parallel with the walls of the frame. In the case of gap - door position is adjusted using the adjusting screws on the rollers.

15. Installation of the second door.
Then set the second door, the parallelism is checked by the same manipulation.

Business plan for the production of small wardrobes.

Consider, for example, profitability full 1.5 listasborochnogo bivalve closet the size of 2.4 * 1.5 * 0.6m.

1) Material costs per unit

Material costs per unit of output:
• chipboard 16 mm - 1.5 sheet - 1600 rubles;
• chipboard 10 mm - 1.5 sheet - 1400 rubles;
• LDVP 4 mm (rear wall) - 2/3 sheet - 320 rubles;
• A system of sliding doors - 3500 rubles;
• Hardware - 1300 rubles;
• end edge - 12 m - 350 rubles;
• Adhesive pin - 300 rubles;
• screws - 20 rubles.

Total: 8800 rubles.

2) Exercise price.

To determine the sales price - consider the proposals and pricing policies of competitors for similar products. For example, cases of this size from the "IKEA" cost about 22,500 rubles, the "Stolplit" - 17700 rubles. To attract customers, it is advisable to set the price by 5-10% lower than the nearest competitor. That is, the selling price of our cabinet will be 16 000 rubles.

Proceeds from the sale of a closet - 7200 rubles! And when you consider that the purchase of equipment will need about 24 000 rubles, it appears that the initial investments in the opening of small businesses will be able to pay for itself in the fourth article.

3) Other costs.

Of course, only be considered proceeds from the sale would be wrong, because the economic activity of even the smallest production and other costs have to be included in the current business plan (utility costs, transportation costs, taxes and workers' wages, rent).

For small-scale production will be enough room to 20m2 (ideally - own). The main requirement - dry, heatable and the availability of power. The calculations of these costs should be carried out individually on the basis of prices and tariffs in a particular region.

Approximate calculation of other costs per unit of output is as follows:

• Utility costs - 250 rubles;
• Transport costs (delivery of construction materials to the shop, delivery of parts, pieces to an assembly) - 1200 rubles;
• Salary 1 work (hourly) - 1000 rubles;
• Taxes - 350 rubles.

Total: 2800 rub.

4) Cost.

Material cost = costs + Other costs

Cost of 1 wardrobe = 8800 + 2800 = 11600 rubles.

5) Net income and assessment of the financial result

Net Profit = Revenue - Cost = 16,000 rubles - 11 600 rubles = 4400 rubles.

Conclusion: Low manufacture wardrobes is a highly profitable business, investments that will pay off at the 6th edition of the product.

What can save:

1. Buy only raw materials and components for a specific order. Of course, some general supplies will be bought in bulk (eg, the same bead tape, glue, nails, screws, etc.). But to purchase decorative items, which are quite expensive (mirror finish bamboo) and even wood boards for the future should not be - to store them need a large and constantly heated room.

2. The main expense items at the opening of business - buying equipment. But at the initial stage can do a minimal set, no brandishing of expensive machines. And later, to expand the business, gradually additional purchasing most necessary equipment.

3. sawing parts and edge trim can be done on order. This slightly increases the cost of your furniture, but will save on the purchase of machines. For example, chipboard cut costs about 200 rubles / sheet, Fiberboard - about 120 rubles / list, edging - 20 rubles / meter. In this process, the necessary initial capital "reduced" to 10 000 rubles.

4. The organizational form. At the initial stage it is enough to register as an individual entrepreneur. All the same, with small amounts of deep discounts in the purchase of materials "will not get any," and wholesale orders when there is no machine will run is problematic. But seriously, you can save on taxes and to keep accounts (for SP order of its conduct considerably simplified) or entrust the outsourcing company.

And what is not worth saving.

Of course, the master collector, as the materials and, in particular, supplies. In spite of expensive advertising major furniture companies, the buyer has not ceased to trust the small production. Who else but a private entrepreneur will satisfy the slightest whim and implement their own ideas about the customer comfortable and beautiful sliding-door wardrobes?

But the information in the Internet about the same as the furniture and the verification of this very quality - complete. So unprofessional assembly or a quick exit from the standing sliding systems, will be the worst recommendation that can ruin even starting a business.

ALTERNATIVE SOURCES OF FINDING NEW EMPLOYEES: 4 unexpected variant

We are all familiar with the traditional sources of attracting new employees, such as the recommendations have already been working in the company of people or sites with vacancies and summaries. But not always the standard methods of search engine placement gives the result. We have to seek additional sources of search specialists.

Employees who are hired through an online labor exchange, and his colleague, he came upon the recommendation is likely to be very different from each other. It is important to understand what types of potential employees can be found in each of the sources and what are the advantages of each type. Entrepreneur has prepared information on the four additional sources of training and how to use them effectively.

1. Former employees

The employment of many former employees no longer seems godforsaken thing: HR and managers recognized that once again would have taken on the work of the former employee. They are called staff-boomerangs. These frames have the advantage over others because of their education and the introduction of up to date takes less time and resources.

What good specialist left you a large salary, does not mean that you can not lure him back. If the perpetrator really high level, you should try to get it back.

Do not lose sight of the most talented employees who have switched to other companies. Watch their progress and the level of satisfaction with the conditions at the new location. If they are dissatisfied with their employer, it is possible to contact and offer to meet over coffee to discuss what will happen to the staff member at his old place - in your company.

Be prepared to give a boomerang what he had received earlier at you working. It's not always about the money. It is found that most of the work you did not like an employee, and try to eliminate this irritant.

2. Visitors to the site

Applicants usually investigate the potential employer, check out the website. They are looking for information about what the company does and what work there. So give them what they want. Post on its website information that gives answers to common questions applicants.

Average vacancy list on the website is not enough, so tell as about the corporate culture, show videos or provide feedback on your current employees.

Place the contact recruiter where it will be easy to find. Then, people who are looking for work and are interested in your company, will contact with you and maybe it will be those you are looking for.

3. Social media (except LinkedIn)

Everyone knows that LinkedIn is a great way to learn about potential employees and to contact them. But many recruiters ignore other platforms: Facebook, Twitter. People looking for work, and to drop.

Use social media to search for candidates will also help the applicant to understand the level of interest to your industry. If you see it on the page facing the thoughts and comments on the topic that is close to your business - contact with this person. If one of the social networks for you stands out - you subscribe to it: tweets and posts will help to better understand what kind of man.

By posting information about the vacancies in social networks, you may interest the talent that is not even looking for a job, but just happened to see in the news bulletin.

4. Your customers

This may seem strange, but why do not you consider as a potential employee who is buying your product? Plus, this decision is that these people already believe in your company and support it. If they are happy to part with their money for your products, you are likely to be delighted by the offer to become part of the team and get paid for their love for the product.

The best way to tell customers about the vacancies in your company - is to include them in the newsletter for mailing. Messages about finding employees have not only a direct function, as well as talk to customers about their value to the company and that you are glad to see them in their team.

Do not prevent marketing to make money!
Dodge marketers.

1. New - better than the old.
Things are not always acquired because of need. Many people feel "left out", "flawed", using the old equipment, furniture, etc. Thanks to the strategy of "surface improvement", launched back in the 20s of the last century, whose main goal - to create demand for a new model and create a degree of dissatisfaction with the old, developing excess consumption (you-one without a new phone model?), Stereotypes ( you met a nice girl without glasses for $ 1000; you are not a successful businessman in a suit last season), etc.

2. Take it instead.
Advertise or offer you one window, but when you ask for it, the answer is the same: "Sorry, finished, take another." Enjoy substitute everything. For example, clothing stores deliberately sew or buy a catchy thing awkward size to put it in the window, and then sell all klyunuvshim it something completely different, etc.

3. The more - the better.
The faster a person consumes goods, the more likely to buy a new run. We use no sufficient quantity of goods and already imposed. Advertising gum with two pads - one pad is more than enough to achieve the desired effect, but "in the TV also showed that it is necessary to take two." Chocolate advertising break off immediately rows rather than slices. Toothpaste squeezed the entire length of the brush, so even with a curl at the end, but rather to clean quite a bit, and you need to wash the shampoo twice ... And this applies to shampoo and razors with indicators and ID

4. The rest - for cash.
The basic thing is sold at a discount or very low, and the main profit made on the supplies, which the customer is forced to buy or gets used. An example of this can serve as razors with detachable blades, free player iTunes and expensive iTunes Store, cooler and water for him, coffee machine and capsules ...

5. Free.
Getting money from those who want to get the additional functionality. The base product is distributed free of charge. Lite-version of the new game where limited opportunities, missions, levels and so on. D., But if you want more - pay five lives free, and the rest - to pay if you want your page or profile was superior to all - pay you Download free software, and it is "flawed", but you can always buy a modified program, but for the money ....

6. Without cholesterol.
Many bottles of vegetable oil has this inscription. Moreover, many advertising companies of this product are based just on the absence of cholesterol. The funny thing is that in the vegetable oil and there is no cholesterol.

Even more interesting to get rid of cholesterol offers a well-known brand dairy products, saying: "Clinical studies have shown that consumption of 1 bottle per day for 3 weeks, helps reduce blood cholesterol levels by 10%. Continued daily use one bottle a day helps keep cholesterol at a reduced level. It contains a plant component "fitonaturalis" (phytosterol), which partially blocks the absorption of "bad" cholesterol. " Interestingly, no fitonaturalisa does not exist, it coined the name for promotional purposes. But it sounds like something? However, it is worth noting that the product has a phytosterol (actually reduces cholesterol), but in much larger quantities contained in nuts and seeds.

7. Without preservatives.
Today, we monitor their health is fashionable, even if you do not know what it means this or that element, as demonstrated by the absence of that. Everyone knows that preservatives - it is not very good and it is better not to buy products with preservatives. Manufacturers are increasingly written on the goods "without preservatives". However, many of the products were not of this useful and safer, for example, manufacturers of Coca-Cola launched a bottle with a new label and the words "No preservatives. Natural caramel coloring. " But I did drink the less harmful?

8. GMO and GMO.
Treat GMOs and GMO mozho differently. The most interesting thing is the fear of people used commercially. Inscriptions "Without GMO" or "GMO" can be found on any product, regardless of whether there is he in it or not (check a buyer is unlikely to be). But the interesting thing, when such inscription "slap" on products in which GMOs can not appear at all - for example, in packs of salt. And acts the same!

9. Lean product.
Many in Lent can find products with a similar inscription. However, the big difference in the product with the label "Vegetarian Menu" and without it may not be how vegetables were meatless dishes, and it still is. But the buyer is not too deeply versed in the product, but fasting, may fall for a marketing course will choose the appropriate product label.

10. Magic bacteria.
The bacteria in yogurt and dairy products, which are described in the advertisement on the screen - a truly unique invention marketers. In fact, many of them are common bacteria in the microflora of humans. These include, for example, include bacteria ActiRegularis. Their real name - Bifidobacterium animalis. Enterprising people have patented a beautiful name of one of the strains of this bacterium. But it is curious that the effectiveness of that Bifidobacterium animalis survive in the acidic environment of the stomach and is not rejected, proved only research companies producing products with this bacterium.

11. Unique cosmetics.
Astounding components aimed at the creation and retention of female beauty. The well-known hair dye - marketers simply reinterpreted "olive oil" in the "olive oil". And beautiful, and the thought of a salad on the head causes. Popular Today cashmere extract, which, judging by the ads, added almost every second shampoo - is banal lanolin, ie wax obtained by washing sheep's wool. But lanolin - not expensive and exquisite. A cashmere extract - beautiful and expensive. And that cashmere - it rough fluff Himalayan mountain goat is not so important. Many in the market of cosmetics and other unique additions: extracts of pearls, amber, rock crystal, gold and even diamonds microparticles.

12. The new formula.
The best way to ensure that the best-selling product - tell us that the next product of the same brand was worse, and using it is no longer necessary. "The new formula", "new and improved composition," "Five times more efficient", "Superior molecule," "even more flavor." Probably, it happens that among manufacturers across honest, and composition of the product is really improving. But the check is not possible.

13. Almost a foreigner.
Present your brand different from the rest. For example, products manufactured in Russia (in the same Moscow) as a unique way to present (or not) of foreign brand: Ralf Ringer, Sela, OGGI, InCity, Zarina, Be free, Savage, People Wear, O'stin, Carlo Pazolini , Chester, Carnaby, TJ Collection, Paolo Conte - it is only a small part of the brand "domestic foreigners".

14. Immunity - that's all.
If you believe the advertising, the problem of reduction of immunity has become one of the most important for our country, along with the microbes under the rim of the toilet, do not ever washes white linen and dizbakterioz. Come to the aid as drugs (which include those other than vitamins and Echinacea nothing magical there), and dairy products containing the unique miracle of culture, lactic acid bacteria, in fact, are already in the human body and in the vast majority of dairy products.

You can not force manufacturers to sell "fair", without gimmicks and tricks. We can, however, knowing the "rules of the game" to control themselves and choose what we really need.

How to share a stake in the business

Many entrepreneurs for a long time in a state of uncertainty and vagueness in many aspects of interaction with a partner. It is therefore important to agree on the beach.

1. Determine how disputes will be resolved

If you have two, then someone must be controlling interest - someone has to be over, and someone to give up - so it will be easier to deal with controversial issues and you do not have to resort to an arbitrator. If you have three or more - Define the decision tree: the decision of the majority vote or majority owner.

2. Use the vesting

Stipulate and mount what would happen if one of the participants come from the race before it ceases to be necessary to the project (as a rule, takes place three years after the launch of the project: it becomes a mature company and ceases to be a startup).
Please respect the shares

Highlight them with a sense of greed and is very rare. Always imagine what will happen with your shares, when her razmoyut three rounds of investments: Divide the initial share of the eight - whether you are psychologically satisfied with this figure? If after all the circles of hell you decide to bring in a startup hired CEO from 10% option (which is a common practice), would not it be higher than your share?

3. Give the proportion of only trusted people

The smallest unit of testing - 1 year or jointly earned 1 million. The crisis, and the money can open people that they are carefully concealed. All that is withheld can climb out.

4. Give the proportion of only those whom they will motivate

Maybe your CTO is a key employee without it the company can not exist. Maybe he checked with him and you have passed through fire and water. At the same time it is not psychologically drives and motivates a sense of ownership - that is, the proportion of it is not needed. And while he dreams of a secluded workplace with a hammock and an aquarium. Then do not let him share until he did not come to this desire, and invest in a hammock and an aquarium.

5. Involve the smart money

Financing is considered smart, if coupled with investors' money brings to the project its unique expertise, communication, access to sales channels and strategic partners. Money does not smell, but they have different costs, depending on the source of. If you are an inexperienced investor provides the investment, the investment to its discount to be applied - it may be equal to the dollar to 10 cents, because the money he was still a high probability to attract and problems, as well as unnecessary questions, and panic can demotivate. But the dollar experienced investors, and even with expertise in your market may be worth $ 100 for you - as it is the smart money, enrich you both morally and financially.

How to sell your idea

Regardless of the scope of activities when you are looking for people willing to invest in the implementation of your idea, you're doing nothing but selling the idea. Some naively believe that if an idea (the book, screenplay) - good, buyers find themselves, however, is not so simple. To sell your idea, you must first sell yourself, because it is you are the "face" of the idea. Today, the competition is extremely high in any sphere of activity. As cynical as it may sound, you should first look unique product, and only then such is.

Preparatory stage

1. Three questions

Do not rush headlong rush into battle, prepare before you begin to take action, ask yourself three questions: What do I want? When it comes to (albeit virtual) meeting with a potential buyer, you need to reduce the level of their expectations to the maximum (what I want to achieve in the end) to a minimum (something I plan to achieve today). Set realistic, small goals whose achievement consistent lead you to the goal of global. What do they want? The investigation of the interests of your customers. Find out their needs, which have not been satisfied, and think about how your idea can help meet them. What are their expectations? To sell an idea, you need not match the level of customer expectations and surpass it. You have to be willing to give more and to do better than they can imagine.

2. thoughtful answers

Many so addicted to the preparation of his opening speech, that they forget about such an important part of communication as a dialogue that is sure to follow monologue. Simply put, the buyer is bound to be asking questions. To your answers sounded good to prepare them in advance. Think about what a customer might ask, and what are you going to answer him.

3. Make sure that your idea may be important for the buyer

The degree of its importance is reflected in how well she remembered how much she is clear and how much the buyer is able to change the view of certain aspects of his life.

Step Action

1. Appoint the right time of the meeting

It is best to schedule meetings on the morning or at lunch. Tired people as well, and hungry - no different than goodwill.

2. Find a partner

The presentation of your ideas will sound better if your side is a man capable of playing the role of observer. During that time, while you talk about your idea, your ally monitor the reaction of the buyer and even after you graduated, interjects.

3. Do not use Powerpoint

The buyer is unlikely to feel comfortable in an atmosphere of dark, stuffy room, the rate of flow of information in which the specified speed of the slide. If you need to illustrate his idea - best to use the board and marker or tablet screen. In this and in another case, kept alive a contact between the audience and the narrator.

4. Start with the main

It is not necessary to spread the idea of ​​the tree before moving on to the point. Start with the most important thing, do not make the buyer to wait.

5. Watch your intonation

Do not let your voice sound like you mean it memorized. You definitely have to rehearse it a million times before the mirror, however, in any case, not to allow the client to understand how long you rehearsed it.

6. Stresses "because"

Be sure to focus attention on the reasons why you should do anyway. The phrase "we have to do so-and-so" - sounds like a directive from the leadership. "We have to do so-and-so, because ..." - sounds like an offer of equal status.

7. Find common ground with the buyer

It will be nice if before talking about "reality" you will spread at least a few words "for life". Family, hobbies, place of service - all of which can be the subject for unobtrusive chatter in order to establish the contact a little more personal than the format requires a business meeting, which undoubtedly will do you good.

8. Tell him why

Explain to your customer about why it is ideal for the implementation of your ideas. A person is more difficult to say "no" when he feels that need it.

9. Do not be afraid of questions

Do not get lost and do not panic, even when you hear the uncomfortable questions.

10. Let your request will be easy

The maximum is consistent and clear to the customer articulates what you want from him. Do not make it to strain the brain in order to understand just what you need from him.

11. Make an easy agreement

Do everything to the buyer have been easy to say "yes." Convince him that you yourself find all the contacts to settle the formalities and so on, in short, get rid of it or any other bureaucratic red tape, and from there you need only consent.

12. Do not lose heart

Even if you say "no." It would not be cool if, after a polite conversation, you arrange a public scandal.

13. Take care of the beautiful end of the meeting

Remember, every detail, even to do or say in the final meeting, can spoil the impression of you. If your client looks at the clock and collects things slowly, most likely time to end the conversation. Regardless of the outcome of the meeting, you need to say goodbye politely and with a smile.

14. Write a letter of thanks

As soon as you get home, or office, to write and send e-mail client thank-you letter.

15. Follow-up

If within one week from the date of the meeting the buyer does not give an effect, write a letter to him in which politely remind the results of your meeting. Wait a week, and write again. If no answer, most likely, it is not necessary to take some other steps. Most likely, the buyer is not interested in your product.

16. Be prepared to fail

Be prepared for the fact that a favorable outcome of the first and even the second meeting does not guarantee "and they lived happily ever after." The buyer may change his mind. Just be ready for it.

10 tips for saving money in the family

1. Interact with your friends

More and more people are included in the exchange system and purchases from each other. Do you want to take things from strangers, team up with your friends!
Perhaps you've been dreaming of a good table, while your friend, he just gets in the way in the kitchen, and he, in turn, did not get off easy chair that is in your living room is used except as a clothes hanger.
Change clothes for the children, try to hire a nanny for two families, working together in actions when two things are sold at the price of one. There are many solutions!

2. Pay your bills on time
Monthly bills for rent and utilities scare. And you want to put them back at least to the next month. That's next month, when I get the prize ... Stop! One just does not pay, and debts will grow like a snowball!
Always remember that you need to pay these costs, and in the early months of delay required amount.

3. Use a card
Learn all the coupon card that you have, and do not forget to use them. Besides now developing partnership programs. For example, if you pay for gasoline using a particular credit card bank, you get a discount. Before you buy something, think about how you will pay it more profitable: cash or card.

4. Look to the sale
Surely you have a friend who bought a winter jacket for three children for the price of one, then bought a semi-annual stock of muesli for a penny. What he sprinkles magic dust cashiers and sellers, they give him the gift of these things?
This, of course, an art to find a good sale, rather than one where a new price tag "70% discount" old hidden, where the price is lower rasprodazhnoy. Regularly monitorte prices in some stores, where always something to buy, so you can see where the price actually decrease.
If you are in the wild poslenovogodnih sales, it is better not to be lazy and come early. You can easily try on everything, compare prices in boutiques and choose what you need. In addition, you will avoid desire to buy something in that whatever the cost, which covers human when he falls into a crowd of people shopping hungry.

5. Buy Online
Shopping online is gaining momentum. Not only will you save time and money that would be spent on gasoline for the trip to the shops, so more and clothes you can buy much cheaper. Especially children.

6. More independence!
Flowing faucet? Before you call the plumber, turn on your computer. Now you can find a lot of step by step instructions on how to make minor repairs on their own. And not just small. You are quite capable of pokleit wallpaper or make arch of the drywall, which you have long dreamed of. Be bold!
And, you can spend a little less on cosmetics and household chemicals. Because conventional oil moisturizes and soap washes baby things better than powder.

7. Save on medication
Going to the doctor is usually turns buying drugs for thousands of rubles. Perhaps it would be cheaper to promote health, not to be treated.
Of course, if you are sick, you visit to the doctor is inevitable. By the way, doctors often collaborate with pharmacies and prescribed expensive medications fashion. Ask your pharmacist or doctor whether the drug at a cheaper analog? Often such analog is even more effective than the advertised drug.
Read online reviews of attributed to medication, perhaps there you advise a good replacement. Of course, everything should be done within reasonable limits and not to indulge in self-treatment.

8. save on food, but not health
In an ideal world we ourselves have grown chickens and vegetables and eat only those environmentally friendly products. In our world, not every family can spend the whole summer in the country, growing turnips. However, it can be divided into a small garden on the windowsill and grow there onions, dill, basil, and even tomatoes. Save on buying green, and thus you will always have fresh fragrant spices.
And yet tasty homemade food is always cheaper than prepared food purchased at the store.

9. go to the store once a week
Your quest for the purchase of milk turns Viennese sausages and plyushechek tea? Not to mention that you still forgot to buy milk?
Yes, it is, perhaps, masthead and all have well-known advice: plan your menu for the week and once a week visit the shop with an accurate list.

10. Save - it does not mean to live boring
The word "save" oppresses people. It seems that if you save, the life becomes unbearably boring. We save and we can not afford family entertainment, it's too expensive.
And yet we always want to show off! If we go to the cinema - so in the most expensive and always buy the large bucket of popcorn. Believe me, you will get not less pleasure of watching a movie in a cinema with a bucket easier and less :) And, you can go for a morning session when tickets are cheaper.
No need to save money on family communication: a walk together in the park, read a book out loud or go to the free exhibition. And then you will not feel that the savings - a complete rejection of all entertainment.

4 steps for professional growth of employees

Several steps should be taken to managers to help employees grow and develop professionally:

1. tells his team about what is really happening in the company. For example, changes in customer expectations, new sellers, the strategic plans, the attitude of higher authorities to the latest trends in your industry and economic conditions. Encourage them to ask counter-questions, demonstrate interest and express their suggestions.

2. Support the development of internal social networks. They bring together different departments and divisions, and give employees a broader understanding of the organization as a whole. They also offer new opportunities for growth and personal contribution to the success of the company.

3. Instead of spending a lot of talk at the end of the year, it is better to communicate regularly with employees about their plans and interests. Such conversations can help staff to polish their goals and better articulate them. And then everyone will benefit from this.
Planning work in a team, ask employees to determine what they can offer and what they want to learn. This will help avoid a situation where workers are called to solve only those tasks for which they are well trained.
Ask your employees what they have learned new and how they can use the knowledge gained.

4. Note that in addition to the help of the staff in the development and achievement of these regular conversations about career development to help them develop. And it also serves as a reminder that the company cares about its employees advanced training that will increase their personal impact.

10 success secrets of Investor's Business Daily

Investor's Business Daily has spent more than a year to analyze the secrets of the success of leaders and successful people from different countries, of different professions and social strata. Most of them are inherent in the ten traits, a combination that can turn your dreams into reality. "Every day, we describe in detail in the newspaper one of these features," - said William O'Neill.

1. It all depends on your relationship to reality. Always show a positive attitude. Think about success, not failure. Avoid negative environment.

2. Formulate their true dreams and goals. Write down specific goals and make a plan to achieve them.

3. Act. The objectives without specific actions - nothing. Do not be afraid to start. Just act.

4. Never stop learning. Visit schools, courses, seminars and other events, or read a book. All the while learning something new, improve their skills, learn new skills.

5. Demonstrate persistence in achieving goals, work hard. The path to success is like running a marathon, not a sprint race. Never give up.

6. Learn to analyze details. Gather all the facts, all the available information you need. Learn from your mistakes.

7. Concentrate your time and money. Do not let other people or extraneous matters distract you from the main.

8. Do not be afraid of innovations, do not be afraid of change, do not be afraid to be "different." Go after the crowd - is to doom yourself to mediocrity, dull existence.

9. effective interaction with people. Man - not a lonely island in the ocean. Learn to understand and motivate others.

10. Be honest and trustworthy person take responsibility.

Otherwise, items 1 to 9 lose all meaning. Perhaps it was O'Neill's focus on the success of operations with shares allowed him not to get stuck on the details he collected historical data. In addition, our hero is able to look ahead, peering at him with hope, no matter how evolved the current situation on the market.

Less is more: Why limited range gives more sales

Many marketers and business people are convinced that the greater the range, the higher the probability that the purchase will be made. Indeed, psychologists say that a large selection allows a person to feel control over the situation. This is very similar to the truth. But the problem lies in the fact that the abundance of choice does not lead to an increase in sales.

The famous experiment with jam

In 2000, psychologists Iyengar, Huberman and Jiang put forward two hypotheses:

1. The wider the variety of assortment, the easier it is to customers to make a choice. When the options are many, they feel more confident in the fact that you have found the best option.

2. Nevertheless, too many choices can lead to "overload choice» (choice overload). In this situation, the motivation for the decision weakens. In other words, when a person sees more options, it is better to attract his attention, but in the final he could not make a choice at all.

These features of the behavior of customers perfectly illustrates the well-known "experiment with jam." In one of the grocery stores of California researchers found two tasting reception with probes jam exotic varieties. The first offers a taste 6 kinds of jam. In the second grade were four times more.

Researchers were interested in two numbers: the number of people who have shown interest in the rack, and the number of purchases, which were made after the tasting.

As a result, rack with 24 varieties of jam attracted 150 percent more tasters. But shopping went the opposite story. Of those who tried 6 types of jam, made the purchase of 30 percent of the people. Those who chose from 24 varieties bought in only 3 percent of cases.

Test with Jam
The experiment shows that at first sight, an extensive range of attracting more people. But in the end it reduces the motivation to purchase the most. Part of this behavior is explained by the so-called "cognitive load" in the memory of man.

In 2013, psychologists and Dak Jahed wrote that under the pressure of a high cognitive load people try to avoid any risk. The excessive number of options leads to the fact that buyers are simply lost. It is difficult to objectively compare the options and choose the best among them. Most would prefer to opt out of choice and go further.

In the experiment with jam and wrong. The more options, the higher the risk to make a mistake with the choice.

Experiment c chocolate

In the same year, Iyengar and Lepper have continued to investigate the problem of excess choice. In the new experiment buyers again divided into two groups. Participants were asked to choose the first of six different brands of sweets "Godiva". The second group had to choose from 30 varieties of chocolate of the same brand.

Unlike the experiment with jam, scientists not only to observe the behavior of participants. They also asked customers several times to assess the quality of the product - to a choice in the selection process and after the tasting. The difference in the experimental procedure is extremely important: the scientists were able to capture the moment when the party decides. This helped to determine why to choose from a wider range of choices more difficult and why increases the likelihood that people in general will not be able to make a choice.

1. First, participants were asked to predict how they will be satisfied with their choice.

2. In the process they were asked to evaluate the sensations they experienced: fun, challenge or frustration.

3. After tasting the participants were asked about the level of satisfaction with their choice.

As a result, participants in the second group (30 chocolates) longer enjoyed the selection process. But the subjects of the first were much more satisfied with their decision.

The experimental results lead to the following conclusion: if the choice is complicated, buyers feel frustration. The more options, the stronger will be responsible for the decision. Many people in this situation are not easy to make a choice at all.

Where are the 'abandoned shopping cart'?

Although the experiments were carried out offline, they are perfectly translated to the online commerce. In particular, it is the "choice overload" leads to the problem of abandoned baskets.

When one page users online store see too many variants of the desired product, they feel a high level of responsibility and even stress. They begin to doubt. It seems that you need to buy more time to pay more to read about the product or at least explore the reviews. The buyer is aware of: that the choice was made well, not enough information. As a result, he throws a basket and leaves.

Risk perception hinders choose

Experts in the field of psychology and behavioral economics have studied in detail the phenomenon of "stupor before a choice." It manifests itself when a situation of choice there is a significant difference in price and characteristics of the goods. The more serious consequences in the eyes of the buyer "wrong" choice, the more he will want to explore all options and make the most informed decision.

The more expert information is studying the buyer before making a choice, the more he wants nothing to choose. Robert Cialdini (author of "The Psychology of influence") in this regard as follows: advance people are meant to follow the tenets of authority figures, and with much more desire to do something when they removed from the responsibility for fully independent decision. "According to experts, this is the right choice, so I agreed to it" - so talk users.

How to test the mechanics of choice

The concept of "stupor before selecting" should be checked in practice. Perhaps give people less choice - it is the wrong choice for your business model. On the other hand, you always have the opportunity to create an alternative situation in which the cognitive load, if necessary, the choice will be reduced. To do this, you need to test the interaction of the elements that affect the frequency of adding items to your cart, the number of "abandoned baskets", conversion, average check and revenue from each customer.

Where to start experiments

1. Reduce the number of selections on a page.

2. Reduce the complexity of choice by limiting the number of parameters for comparison.

3. Release of visitors from liability for choice: give them expert advice, reviews, ratings and other social proof.

4. Take away the choice of risk: to offer the possibility to cancel the purchase after the payment, give guarantees and meet the buyer with the return policy.

Instead of conclusion

Studies of the features of consumer behavior have led to the fact that the British energy companies had to completely restructure the pricing. The law obliged them to reduce the number of submitted tariffs.

Customers made it easier to understand the conditions and select the appropriate tariff. Today companies can offer only four tariffs. To make it easier to compare, they are even required to standardize their descriptions.

It is curious how much time it will take to this practice is widespread in other sectors of the economy.